Drake’s Summer Mink Eau de Parfum Debuts
On April 25, 2025, Drake expanded his entrepreneurial empire with the launch of Summer Mink, his first Eau de Parfum under Better World Fragrance House. Priced at $148 for a 3.4-ounce bottle, this Amber Woody scent, described as “a universal fragrance inspired by the beauty of juxtaposition,” has captivated fans and fragrance enthusiasts. Available on the brand’s website and set to debut at 1,400 Ulta Beauty stores on May 12, 2025, Summer Mink defies seasonal and gender norms, embodying Drake’s bold vision. A promotional video featuring Drake as a “mad perfume scientist” went viral online. With multiple brands praising him for the creativity.
From Rapper to Entrepreneur
Aubrey Drake Graham, born October 24, 1986, in Toronto, is a global music icon and entrepreneur. Rising to fame as Jimmy Brooks on Degrassi: The Next Generation (2001–2008), he transitioned to music with mixtapes like So Far Gone (2009). Signing with Young Money, his debut album Thank Me Later (2010) topped the Billboard 200, followed by 13 more #1 albums. Which include including Take Care (2011), Views (2016), Certified Lover Boy (2021), and Some Sexy Songs 4 U (2025) with PartyNextDoor. Ultimately, tying Jay-Z and Taylor Swift for the solo artist record. Hits like “God’s Plan,” “One Dance,” and “Nokia” from Some Sexy Songs 4 U (2025) with PartyNextDoor showcase his R&B-hip-hop fusion, earning him five Grammys and 39 Billboard Music Awards.
Drake’s ventures include OVO Sound, Nocta with Nike, and Better World Fragrance House, contributing to his $50 million 2021 earnings, per Forbes. His influence, from popularizing the Toronto sound to headlining the 2025 Wireless Festival, captivates readers exploring his fragrance launch in context.
Breaking Iconic Records
Drake holds unparalleled Billboard Hot 100 records. Including most charted songs (358), top 10 singles (80), and 13 #1 singles. Shockingly, tying Michael Jackson for male solo artists. His 2022 album Honestly, Nevermind explored house music. While Her Loss with 21 Savage debuted eight songs in the Hot 100 top 10. Named Spotify’s most-streamed artist in 2023, Drake’s 7.91 billion 2021 streams surpassed all pre-1980 songs combined, per Forbes.
Beyond music, he founded OVO Sound in 2012 and Nocta with Nike. His ventures, including a $400 million Universal Music Group deal and a Stake.com endorsement. Contributing to $50 million in 2021 earnings. Drake’s cultural impact includes popularizing the Toronto sound. In addition to headlining the 2025 Wireless Festival, and hosting Toronto’s 2026 FIFA World Cup performances. His influence on modern rappers’ singing style and social media lyric captions solidifies his legacy. Further captivating readers exploring his fragrance venture within his storied career.
Drake’s Summer Mink: A Bold Scent Debut
Summer Mink, launched on April 25, 2025, marks Drake’s first foray into Eau de Parfum with Better World Fragrance House. Crafted with perfumer Michael Carby of Givaudan, the fragrance blends Italian citrus, clary sage, and petitgrain top notes with a jasmine sambac and rose oil heart, settling into a vetiver, ambrofix, and creamy musk base. Its “yin-yang principle” fuses warm and cool notes, creating a scent that’s both luxurious and unconventional, as noted by Carby in a Billboard press release.
The navy blue, globe-shaped bottle, designed by Jon DiNapoli, mirrors this juxtaposition, balancing a spherical top on a rectangular base. Drake’s promotional ad, shows him perfecting the formula, exclaiming, “F**k, that’s good. That’s it.” His captivating visual is sparking excitement surrounding the Summer Mink brand.
Better World Fragrance House: Drake’s Vision
Better World Fragrance House, founded by Drake in 2021, began with luxury candles and the Carby Musk perfume oil, evolving into a prestige fragrance brand with a 2023 Parlux licensing deal. Summer Mink, its first Eau de Parfum, builds on this legacy, aiming to “curate personal space and elevate everyday experiences,” per the brand’s website. The fragrance’s Ulta Beauty debut on May 12, 2025, marks the retailer’s first celebrity-founded men’s fragrance, a milestone highlighted by Ulta’s Linda Suliafu. Industry sources project Summer Mink to generate $60 million in first-year sales, reflecting Drake’s market influence. The brand’s ethos, blending global influences with accessible luxury, resonates with readers curious about how Drake translates his “Loverboy” persona into a fragrance that defies conventions, as emphasized by Parlux president Lori Singer.
Eau de Parfum: Summer Mink’s Scent Profile
Summer Mink’s Amber Woody composition offers a multisensory experience, opening with vibrant Italian citrus and herbaceous clary sage, transitioning to a spicy floral heart of jasmine sambac and rose oil, and grounding in a sensual vetiver and musk base. Described as “the indulgence of wearing mink in the summer,” it challenges seasonal and gender norms, appealing to a diverse audience. Michael Carby noted its “multinational culture” inspiration, aiming for a “Better World” through scent, per Hypebeast. Priced at $148 for 3.4 ounces, Summer Mink is available at betterworldfragrancehouse.co, with an exclusive Ulta.com launch on May 11, 2025. This accessibility and bold composition intrigue readers seeking a signature scent with cultural depth.
Hip-Hop Finds A Fragrance
Hip-hop artists have long extended their brands beyond music. With the fragrance industry being a particularly popular avenue for those looking to capitalize on their image and influence. Notably, Diddy set the standard in 2008 with the launch of I Am King and Unforgivable, fragrances. Both debuting, under his Sean John label. Becoming bestsellers and winning accolades in the luxury scent market. 50 Cent followed with Power by 50 Cent, which debuted in 2009 and was designed to reflect his assertive, charismatic persona. Even Nicki Minaj entered the fragrance world with a series of bold and playful perfumes like Pink Friday and Minajesty. Each featuring her iconic bottle designs and vibrant packaging that aligned with her theatrical style. These ventures proved that hip-hop artists could successfully translate their identity into the sensory world of fragrance, building commercial empires that go beyond the mic.
Summer Smells Like Drake
Now, Drake enters the scene with Summer Mink, his first official fragrance. Marking a new chapter in hip-hop’s relationship with high-end scent. Known for his smooth, sultry musical style and affinity for luxury, Drake teased his fragrance aspirations in the past. Most notably through his Better World Fragrance House soft launches. However Summer Mink represents his most direct entry into the market. Positioned as an olfactory extension of his persona—cool, opulent, and emotionally layered—the scent is expected to draw fans and fragrance enthusiasts alike.
In a genre that increasingly values lifestyle branding and cross-industry influence, Drake’s move into perfumery aligns with the path paved by his peers, while also allowing him to differentiate his artistry in a more sensual, immersive medium.
Ulta Beauty: A Milestone Retail Launch
Summer Mink’s nationwide rollout across 1,400 Ulta Beauty stores on May 12, 2025, represents a significant achievement for Better World Fragrance House. As the first celebrity-founded men’s fragrance in Ulta’s portfolio, it underscores Drake’s ability to bridge luxury and mass-market appeal.
The online debut on Ulta.com on May 11, 2025, offers early access. With select international launches planned later, per PR Newswire. Lori Singer of Parlux called it a “standout fragrance experience,” amplifying Drake’s vision for a broader audience. For readers interested in purchasing, Ulta’s extensive reach ensures Summer Mink is accessible, aligning with Drake’s goal of enhancing personal spaces through scent.
Fan Reactions to Summer Mink
Fans have embraced Summer Mink, reflecting enthusiasm and curiosity. Additionally since the launch, fans have already started buying and reviewing the product. Furthermore, Drake is praised for his acting in the ad. Most enjoy seeing Drake in another element. Despite his iconic hits, acting is another major talent of his. However, some couldn’t get over the price tag of Summer Mink. Expressing sticker shock, citing the $148 price tag. Nonetheless, fans are eager to “smell like the 6 God,” himself. Summer Mink goes live in Ulta stores May 11, 2025.
