4:44 is confirmed to be a Jay Z project and will premiere on TIDAL on 6/30 (June 30) [PHOTO]

When Jay Z was actually an artist, fans could expect him to release an album every year. The liner notes in his albums had a list of the album releases from Roc-A-Fella Records, coming up. Always, it included a new Jay Z album, the following year.

Jay Z ended that with The Black Album, which was his retirement album. In the end, Jeezy’s breaks between albums have lasted much longer than Jay Z’s retirement. Nowadays, fans have to put together hints and clues, almost like a scavenger hunt, to find out what’s up.

The past few weeks have seen 4:44 advertisements popping up all through New York City. Speculation says this is Jay Z’s new album, somehow hinting something bigger. This morning, 4:44 came with a June 30 premiere date via TIDAL, which have people thinking this is when his new album drops.

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