Beyonce and Adidas reportedly agree to part ways
Beyonce is used to achieving tremendous levels of success. However, as her husband increases his net worth, her Ivy Park / Adidas collaboration is suffering. Adidas, as a whole, is experiencing its worst profit losses in decades. As a result, they had to briefly resume their partnership with Kanye West. According to reports, their partnership with Beyonce is down $200 million. There are now reports of the two parties reaching a mutual agreement to end the partnership.
Beyonce partnered with Adidas in 2018, relaunching her Ivy Park brand. Over the past five years, she has run all kinds of campaigns with Adidas. However, there have always been rumors of everything not being well in the partnership. In addition to the activewear line, Beyonce launched a footwear and apparel line during the Adidas partnership. However, according to the reports, this did not take place without some struggle.
Beyonce has reportedly endured creative differences with Adidas for some time. According to the reports, this is the reason for them choosing to end the partnership. For Beyonce, she now will regain full control of the Ivy Park clothing line. The same reports say Beyonce is excited to reclaim her brand and the creative control. Apparently, she can now align Ivy Park with a vision that more fits her own creative aspirations.
Source: The Hollywood Reporter
Beyonce and Adidas reportedly agree to part ways
