During the late 1990s and the early 2000s, Irv Gotti became one of the top executives in hip hop. This was when Ja Rule emerged from the shadows, becoming just as big as Jay Z and DMX. The era of Ja Rule and Murder Inc. was spawned from Jay Z’s Hard Knock Life album.
Vol. 2… Hard Knock Life was Jay Z’s third album and his highest-selling album to date. The tour, which included DMX and Ja Rule, in addition to the Roc, was the most successful in hip hop history. That moment in hip hop is always discussed and reflected on.
Irv Gotti talked to Complex in a very long discussion. In the latest edition of their discussion, Irv Gotti talked about the 1998 era in Jay Z’s career. During this clip, Irv Gotti spoke on the creation of Jay Z’s Hard Knock Life album, the tour, and much more.
