In 2008, Jay-Z did the unthinkable when he ended his run as the head of Def Jam and then left the label, including Roc-A-Fella Records. There were rumblings of Jay-Z starting a superlabel as early as late 2007 and these rumors were confirmed in 2008. No one expected Roc-A-Fella Records to be excluded from the deal.
Roc Nation became the entity in which Jay-Z releases his new music. He has delivered two albums under the label, 2009’s The Blueprint 3, and last week’s Magna Carta Holy Grail. J. Cole has become the flagship artist for Roc Nation, as Jay-Z has focused more on running his businesses.
Jay-Z recently sat down with BBC Radio 1’s Zane Lowe for a series of interviews. In the previous two clips, Jay-Z talked about Roc-A-Fella Records and the new album and then he discussed his #NewRules tweets and fame. During the latest installment, Jay-Z talks about J. Cole and his business transition.
