Kendrick Lamar’s “Not Like Us” Reaches 6x Platinum Eligibility

Kendrick Lamar’s New Diss Track Dominates Hip Hop World

In 2024, Kendrick Lamar is reminding everyone why he’s one of the most compelling artists of this generation. With a hit collaboration, a simmering feud with Drake, and rumors of a new album, Lamar has been dominating the rap landscape in every possible way. His strategic releases, particularly the chart-topping diss track “Not Like Us,” have reignited his prominence in hip-hop culture. As fans wait for his next move, here’s a closer look at the milestones, controversies, and the possible album that’s building Kendrick’s 2024 legacy.

The Start of Kendrick Lamar’s 2024 Dominance

Kendrick Lamar’s major 2024 run began in March with his verse on Future and Metro Boomin’s track, “Like That.” This collaboration had been highly anticipated due to the star power of all three artists involved. Kendrick’s verse stood out, not only for its lyrical prowess but also for the subtle jabs it seemed to throw at long-time rival, Drake. Lamar’s pointed lines left fans speculating about the brewing tension between the two. “Like That” quickly became one of the most talked-about tracks, and Kendrick’s verse went viral across social media.

With this single, Kendrick set the tone for what would be a bold, uncompromising year. From here, the tension with Drake quickly escalated, leading to one of hip-hop’s biggest rivalries in recent memory.

The Kendrick-Drake Feud: A High-Stakes Rap Battle

The friction between Kendrick Lamar and Drake has a long history, but 2024 marked an explosive new chapter in their rivalry. In early May, Kendrick and Drake began trading diss tracks, turning up the heat and captivating the hip-hop world.

What made these diss tracks so engaging for fans was not just the talent behind them, but the way both rappers used them to address unresolved issues. Kendrick’s lines often hint at industry politics, the pressures of fame, and the competition between himself and Drake, all while taking clear aim at his rival. Drake responded in kind, dropping bars that added fuel to the feud. Each diss track quickly gained millions of streams, and social media buzzed with debates over who had the sharper lyrics and the wittier comebacks.

This feud became a high-stakes lyrical battle that redefined the hip-hop landscape in 2024. As the tension continued to grow, it was clear that Kendrick had no intention of backing down. Instead, he turned his attention to creating what would be his biggest track of the year—“Not Like Us.”

“Not Like Us”: The Ultimate Diss Track

“Not Like Us” debuted in May and quickly became a defining track of 2024. With its biting lyrics and pointed references, it didn’t just escalate Kendrick’s feud with Drake—it set the stage for a larger narrative about authenticity in hip-hop. The track debuted at number one on the Billboard Hot 100, making a statement about Kendrick’s ability to claim the top spot even amid controversy.

The success of “Not Like Us” reflects Kendrick’s approach to storytelling. Every verse, every line, feels intentional, crafted not only to provoke his rival but also to comment on the pressures, rivalries, and complexities of the music industry. Fans immediately connected with Kendrick’s message, and the track has just now reached 6x platinum status, making it one of the most successful songs of the year.

Moreover, the song’s lyrics address more than just Kendrick’s issues with Drake; they touch on the challenges faced by artists who strive for integrity in a commercial world. Kendrick’s fans were quick to praise “Not Like Us” as a track that captures his authenticity and artistry, making it one of the standout diss tracks in recent hip-hop history.

Music Video for “Not Like Us” Captivates Fans

Kendrick wasn’t finished after releasing the single. On July 4, he dropped the highly anticipated music video for “Not Like Us,” which brought new layers of symbolism and narrative to the track. Furthermore, the video became an instant sensation, racking up over 20 million views in its first 24 hours. Shot in his hometown of Compton, the video showcased Kendrick’s roots, featuring scenes with his family and a cameo from Mustard.

The video also included pointed references to Drake, including a memorable scene where Kendrick smashes an OVO-themed piñata, a clear jab at his rival’s brand. Fans and media outlets quickly picked up on the symbolism, with many calling it one of the most creative and bold videos of the year.

With this video, Kendrick took his feud with Drake from the recording booth to a visual medium, adding another dimension to their rivalry. His willingness to address the feud so directly, combined with the high production value of the video, reinforced Kendrick’s dominance in 2024.

Kendrick’s Possible New Album: Could 2024 Be the Year?

As Kendrick continues to make headlines, fans are eagerly awaiting the possibility of a new album. His last studio album, “Mr. Morale & The Big Steppers,” was released in May 2022 and marked a turning point in his career. With introspective tracks and collaborations with artists like Summer Walker and Ghostface Killah, it topped the charts and won critical acclaim.

In recent months, there have been increasing rumors that Kendrick could be preparing to release a new album before the end of 2024. Sources close to the artist have hinted that he’s been working on new material, and fans have speculated that his feud with Drake may even be part of the album’s narrative.

If Kendrick does release a new album this year, it would be his first project in over two years, and it’s expected to further establish his place at the forefront of hip-hop. Fans are hoping for an album that addresses the themes he’s touched on in 2024: authenticity, rivalry, and the challenges of navigating fame.

Kendrick Lamar’s Impact on the Rap Game in 2024

Kendrick Lamar’s impact this year goes beyond just the success of “Not Like Us” or his ongoing feud with Drake. His approach to music, storytelling, and visual art has brought a new level of creativity to the rap game, inspiring other artists and captivating fans around the world.

By carefully choosing his collaborations, taking risks with diss tracks, and potentially working on a new album, Kendrick has maintained his status as a thought leader in hip-hop. His influence is felt not only in the music industry but also in pop culture, where he continues to challenge norms and redefine what it means to be an artist in the modern era.

While Kendrick’s path hasn’t always been easy, his 2024 journey serves as a reminder that he’s an artist who isn’t afraid to take risks, push boundaries, and stay true to his vision. As the year unfolds, fans and critics alike will be watching to see how Kendrick continues to shape the world of hip-hop.

What’s Next for Kendrick Lamar?

With 2024 already proving to be a groundbreaking year, fans are eagerly anticipating Kendrick’s next move. If the rumors of a new album are true, it could be one of the most highly anticipated releases of the decade, solidifying Kendrick’s position as one of the most important voices in music today.

In the meantime, Kendrick’s fans are reliving the tracks that have made 2024 unforgettable, from “Like That” to “Not Like Us.” His ability to captivate audiences and push the boundaries of hip-hop has left an indelible mark on the genre. As the year progresses, one thing is certain: Kendrick Lamar’s influence in 2024 is here to stay. Whether he’s releasing a new album, sparking debates with diss tracks, or collaborating with other major artists, Kendrick remains a powerful force, showing the world what it means to be both a rapper and an artist.

In a year where authenticity, rivalry, and artistry have taken center stage, Kendrick Lamar stands out as a unique talent, committed to creating music that resonates with fans, sparks conversations, and leaves a lasting impact.

Hip Hop Vibe