Rihanna’s Fenty X Puma Avanti releases on September 15
Rihanna has defied all of the odds to become a true player in the world of business. Over the past six years, she has exclusively focused on her business endeavors. However, Rihanna stepped down as the CEO of her Fenty company, earlier this year. For the decade prior, Rihanna focused solely on music, and made nothing but hits. Back in business mode, she starred in a new commercial for FENTY X Puma AVANTI, which launches on September 15.
Rihanna spent a decade making some impressive hits. Years later, many of those records are regarded as classics. Like many before her, Rihanna was good at toeing the line between making hip hop-influenced records, and making pop records. When she performed at the Super Bowl, she had the highest-rated show in years. However, she did not perform any of the hip hop-influenced songs that made her into a force of nature.
Rihanna is a major force in the world of fashion and cosmetics. Arguably, she has a bigger influence here than she ever did in music. That’s saying a lot, seeing how Rihanna dropped something new every year, from 2005 until 2012, as an artist. But since 2017, Fenty has consistently kept new products out. This morning, Rihanna dropped the FENTY X Puma AVANTI commercial. The actual shoe will be released to the public next Friday, on September 15.
Rihanna’s Fenty X Puma Avanti releases on September 15
