A resurgence took place on the West Coast back in 2011 and it has continued well into 2014. Back in 2012, DUBB talked to Hip Hop Vibe and, at the time, he said the new generation of the West Coast is not like the old generation. His reasoning was because they had not made a mainstream impact, they have now.
Ty Dolla $ign is one of the big factors of why the West Coast, speficially the Los Angeles area, is winning. Earlier this year, Ty Dolla $ign released the Beach House EP, the follow-up to the Beach House 2 mixtape. But, Ty Dolla $ign also cranked out the “Paranoid” hit that dominates radio even now.
In New York City for Summer Jam, Ty Dolla $ign talked to Hot 97’s morning show, speaking to Ebro and DJ Cipha Sounds. When they talked, Ty Dolla $ign revealed he introduced DJ Mustard to production. He also talked about the Summer Jam set he performed with Trey Songz.