Big Sean ft. Gunna – “It Is What It Is” [VIDEO]

Big Sean and Gunna drop visuals for “It Is What It Is”

In late August, Big Sean fans rejoiced as he released his long-awaited album, “Better Me Than You.” This project marks his first studio album since the acclaimed “Detroit 2,” which topped the Billboard 200 in 2020. With 21 tracks and several high-profile collaborations, this album has already made a significant impact.

A Star-Studded Return to Music

Big Sean’s return is not just about the music; it’s about the features. The album includes collaborations with a mix of talented artists like Teyana Taylor, Larry June, Gunna, and Cash Cobain. This blend of styles brings fresh energy to each track, ensuring that listeners have a diverse experience.

The anticipation surrounding “Better Me Than You” was palpable. Fans had been eagerly waiting for new material, and Big Sean didn’t disappoint. His ability to collaborate with both established and up-and-coming artists speaks volumes about his versatility in the industry.

Chart Success and Critical Reception

Upon its release, “Better Me Than You” debuted at number 25 on the Billboard 200 chart. While some might view this as a modest start, it’s important to consider the current landscape of the music industry. With so much competition, a debut within the top 30 is commendable.

Critics have praised the album for its introspective lyrics and engaging production. Tracks like “It Is What It Is,” featuring Gunna, showcase Big Sean’s lyrical prowess. This song, in particular, has been highlighted for its catchy hook and smooth flow, making it a standout track on the album.

“It Is What It Is” Visuals

Accompanying the album release is the highly anticipated music video for “It Is What It Is.” This visual piece adds an extra layer to the song, bringing Big Sean’s artistic vision to life. The collaboration with Gunna elevates the track, creating a dynamic interplay that captivates audiences. The vibrant visuals and creative direction make the video a must-watch for fans.

Gunna’s 2024 Momentum

Gunna is also making headlines in 2024. After the release of his new album, “One Of Wun,” in May, he quickly rose to fame with a number two debut on the Billboard 200. This album has solidified his place in the music scene, showcasing his unique sound and style.

In addition to his album release, Gunna recently headlined the Bittersweet Tour with Flo Milli during the summer. The tour was a celebration of his music and offered fans an immersive experience. With high-energy performances and a strong setlist, Gunna continues to prove his live performance skills are as strong as his studio work.

The Evolution of Big Sean and Gunna

Both Big Sean and Gunna have experienced significant growth in their careers. Big Sean has matured as an artist, honing his craft and exploring new themes in his music. His lyrical content often reflects personal struggles and triumphs, making his songs relatable to fans.

Gunna, on the other hand, has carved out a niche in the hip-hop scene with his melodic style. His ability to blend rap with catchy hooks has resonated with a wide audience. Both artists are pushing boundaries, proving that they are not just following trends but creating them.

What’s Next for Big Sean?

With the release of “Better Me Than You,” fans are curious about what’s next for Big Sean. Will he continue to collaborate with other artists, or will he explore solo projects? The success of this album could lead to more music and possibly even a tour. Fans are excited to see how he will build on this momentum.

In interviews, Big Sean has hinted at future projects, suggesting that he’s always working on new material. This dedication to his craft is what keeps fans engaged and eager for what’s to come.

Celebrating the Hip-Hop Community

The releases from both Big Sean and Gunna highlight the vibrant community within hip-hop. Collaborations bring artists together, allowing them to share their unique perspectives and sounds. This sense of camaraderie is essential in an industry that thrives on creativity.

The support for each other’s projects also showcases a deeper connection among artists. Whether through features or tour collaborations, the music industry is a place where unity can lead to incredible art.

Engaging Fans with Music and Visuals

As Big Sean and Gunna continue to release new content, they engage their fanbase in unique ways. Social media plays a crucial role in this interaction, with both artists sharing behind-the-scenes looks at their creative processes. Fans love feeling like they’re part of the journey, whether it’s through new music or visual storytelling.

Big Sean’s music videos often tell a story, while Gunna’s visuals bring his songs to life in vibrant and creative ways. This dedication to storytelling adds depth to their music, making it even more appealing to fans.

Big Sean’s “Better Me Than You” album is a testament to his growth as an artist and his ability to adapt to the ever-changing music landscape. With collaborations that elevate the music and visuals that captivate audiences, he’s set a high standard for future projects.

Meanwhile, Gunna’s impressive 2024 trajectory keeps him in the spotlight, demonstrating his talent and versatility. Both artists are pushing the boundaries of hip-hop, and fans can expect even more exciting developments in the future.

As they continue to release new music and visuals, the anticipation for their next moves is palpable. In a world filled with competition, Big Sean and Gunna are proving that authenticity and collaboration are key to success. Keep an eye on these artists—they are just getting started!

Hip Hop Vibe