Future – “Lost My Dog” [VIDEO]
Future releases visuals for “Lost My Dog”
GRAMMY®-winning hip-hop superstar Future continues to captivate his audience with the release of his emotional music video for the track “LOST MY DOG.” Featured on his MIXTAPE PLUTO album, the video marks a deeply personal moment for the artist, showcasing his grief over the loss of a close friend to a drug overdose. Directed by Henri Alexander Levy, the black-and-white visuals mirror the raw emotion in Future’s performance, with lyrics that reflect some of the most heartfelt expressions in his catalog.
While “LOST MY DOG” explores personal loss, it also addresses a broader societal issue—substance abuse. Future’s openness about this tragedy invites fans into his grief, but it also acts as a springboard for raising awareness and supporting a cause close to his heart. Through his Freewishes Foundation, Future has pledged his support to D.A.R.E. America, an organization dedicated to drug prevention and education, urging his fans to join in the fight against addiction.
“LOST MY DOG”: A Powerful Tribute to Loss and Addiction
The release of the “LOST MY DOG” music video is not just another music promotion—it’s a deeply emotional artistic statement. Future, known for his introspective lyrics, taps into a profound sense of grief in this track. The black-and-white video enhances the somber tone of the song, highlighting Future’s vulnerable side as he reflects on the death of a close friend due to a drug overdose.
Substance abuse is a personal issue for Future, and this video reflects his raw, unfiltered response to the loss. It’s a visual and lyrical catharsis, where Future opens himself up to his audience, sharing the pain that he’s experienced. The simple, stark visuals allow for a deep connection between the artist and his fans, creating a space where they can also process grief and understand the real-world consequences of addiction.
This is more than just a music video—it’s an opportunity for healing, both for Future and for those who identify with his struggle. His willingness to be vulnerable in this way is a testament to his maturity as an artist, as he uses his platform not just to entertain but to reflect and encourage dialogue around important societal issues.
Future’s Support for D.A.R.E. America: Addressing the Bigger Issue
Future has long been known for exploring themes of drug use in his music, but with “LOST MY DOG,” he takes a significant step towards addressing the consequences of addiction. As the song deals with the painful reality of losing someone to a drug overdose, Future is turning his personal loss into a powerful message for change.
Through his Freewishes Foundation, Future is making a donation to D.A.R.E. America—an organization dedicated to preventing drug abuse and educating young people on making safe, healthy choices. By aligning with D.A.R.E., Future is showing that he is not only aware of the destructive impact of drugs but is committed to creating awareness and supporting prevention efforts.
This partnership is a clear sign that Future is evolving in his approach to drug culture. He’s taking responsibility for the role that music plays in shaping narratives around addiction, and by supporting D.A.R.E. America, he’s encouraging his fans to get involved in the fight against substance abuse.
Fans can participate by watching the “LOST MY DOG” video on YouTube, where each view supports the cause. Additionally, donations can be made to D.A.R.E. America through their website at dare.org/donate. Epic Records has also pledged their support for this initiative, showing how the music industry can come together to make a real-world impact.
MIXTAPE PLUTO: A Groundbreaking Album in Future’s Career
Released to critical acclaim in 2024, MIXTAPE PLUTO stands as one of the most pivotal projects in Future’s career. This album strips away the layers of excess often associated with modern hip-hop, offering a raw, unfiltered look at Future’s mind and emotions. With MIXTAPE PLUTO, Future channels his inner core, focusing on deeply personal themes like loss, pain, and resilience.
The album’s minimalistic production—courtesy of 808 Mafia’s Southside and co-executive producer Wheezy—serves as the perfect backdrop for Future’s introspective lyrics. Unlike his previous work, MIXTAPE PLUTO feels more like a return to his roots, paying homage to the legendary Dungeon Family and the late Rico Wade, whose influence is felt throughout the album.
The album art itself is a visual homage to Wade’s original Dungeon Family house in Atlanta. The infrared purple glow from the windows of the iconic studio not only represents Future’s history but also symbolizes a new chapter in his career. MIXTAPE PLUTO is not just a musical project; it’s an artistic statement about who Future is at his core.
Breaking Records: Future’s Historic Success
In addition to its emotional depth, MIXTAPE PLUTO has achieved remarkable commercial success. The album debuted at number one on the Billboard 200, marking Future’s 11th number-one album. This milestone is historic, as it places Future in elite company, alongside artists like The Beatles, who were the last to achieve three consecutive number-one albums within a single year.
Future’s 2024 dominance in hip-hop also includes his collaborations with Metro Boomin on WE DON’T TRUST YOU and WE STILL DON’T TRUST YOU. These projects not only showcased his versatility as an artist but also secured his place in history as the first hip-hop artist to accomplish such a feat.
As a result of his continued success, Future is currently nominated for four GRAMMY® Awards at the 2025 ceremony, including nominations for Best Rap Album, Best Rap Song, Best Rap Performance, and Best Melodic Rap Performance. These accolades reflect his ongoing influence on the hip-hop genre and his ability to evolve while maintaining his artistic integrity.
A New Chapter in Future’s Career: The Legacy of MIXTAPE PLUTO
Future has been one of hip-hop’s most innovative artists for over a decade, but with MIXTAPE PLUTO, he has solidified his legacy as a visionary. The album is a blend of his signature sound and new creative directions, showing that Future is always moving forward. The minimalist approach to both the production and the visuals is a reflection of his desire to evolve as an artist while staying true to his roots.
The Dungeon Family connection, highlighted in the album art and the overall vibe of MIXTAPE PLUTO, is a reminder of where Future came from. This project represents a return to form, but it’s also a look ahead to what’s next. Future has shown that he’s capable of reinventing himself with each project, making him a constant force in the ever-changing world of hip-hop.
The Future: What’s Next for the Artist?
As MIXTAPE PLUTO continues to make waves, Future recently teased that a new mixtape is on the way. The announcement came via an Instagram post from Paris Fashion Week, where Future shared a video hinting at his next project. Fans are eagerly awaiting what’s to come, as Future’s artistic evolution shows no signs of slowing down.
Future has established himself as one of the most influential figures in modern hip-hop, and with each new project, he raises the bar higher. Whether through his music, his philanthropic efforts, or his willingness to address important issues like addiction, Future’s influence is felt not just in music but in culture as a whole.
How You Can Help: Support D.A.R.E. America
Fans have the chance to join Future in supporting D.A.R.E. America and its mission to combat drug abuse. By watching the “LOST MY DOG” video on YouTube, viewers help raise awareness for drug prevention programs. Donations to D.A.R.E. America can also be made through their website at dare.org/donate. With Future’s platform and the collective power of his fanbase, significant change can be achieved in the fight against addiction.
By participating in this cause, fans not only honor Future’s message in “LOST MY DOG” but also become part of a larger movement to prevent drug abuse and support young people in making healthier choices.
Future’s Growing Legacy
With the release of “LOST MY DOG” and the continued success of MIXTAPE PLUTO, Future proves that he is not just an artist but also a change-maker. His ability to blend personal grief with broader societal issues, like addiction, sets him apart from many of his contemporaries. By supporting D.A.R.E. America, Future is using his influence for good, encouraging his fans to make a positive impact on their communities.
As Future gears up for more releases and continues to break records, it’s clear that his legacy in hip-hop will be defined by both his musical genius and his commitment to making a difference. Whether through his music, his philanthropy, or his personal growth, Future is an artist who continues to push the boundaries of what it means to be a cultural leader.