Wale Releases the Music Video for “Clappers” Featuring Nicki Minaj and Juicy J
Wale has brought us one of the standout tracks of 2013 with his song “Clappers,” After much anticipation, the music video has finally arrived! This video is a visual treat, packed with energetic dance moves, stunning cameos, and fun-filled moments that perfectly capture the summer vibe that fans have been waiting for. “Clappers” is the third single off Wale’s third studio album, The Gifted. Already, the song has fans talking about its contagious energy and unforgettable collaborations.
Juicy J and Nicki Minaj join Wale on this track. So, the music video doesn’t disappoint. Both artists bring their signature styles to the table. Thus, creating a perfect blend of hip-hop vibes and party anthems that are set to dominate playlists. The music video, directed by Benny Boom, delivers a fun, carefree atmosphere where dance, fashion, and twerking take center stage.
Benny Boom’s Direction Elevates the Visuals
Benny Boom is a well-known director in the hip-hop music scene. Once again, he has shown his prowess in elevating the video with bold, eye-catching visuals. From the graffiti-covered walls paying homage to Wale’s DC roots to the neon-lit club scenes, everything about the “Clappers” music video is set up to keep viewers glued to the screen.
Boom ensures the video stays lively and fun, incorporating plenty of close-ups of the star-studded performers and their impressive moves. Nicki Minaj is known for her vibrant personality and bold presence. So, she makes the video even more appealing, bringing her unique flair to her scenes. It’s clear that Benny Boom wanted to capture the song’s essence and turn it into a visual party.
The Cameo from Meek Mill and The Twerk-Centric Choreography
Meek Mill is another prominent MMG artist. He also makes a brief but memorable appearance in the music video. His cameo adds an extra layer of star power to a video already stacked with talent. However, it’s the video’s emphasis on twerk-inspired choreography that really steals the show. Throughout the video, viewers are treated to flashy dance routines that are sure to be a hit at parties and gatherings.
Nicki Minaj’s own dance scenes, where she’s seen twerking to her verses, have become some of the most talked-about moments in the video. Juicy J is known for his anthems, like “Bands a Make Her Dance.” He also shines in his scenes. Thus, bringing his energetic performance style that fans have come to love. The combined efforts of Wale, Nicki, and Juicy J create a dynamic that keeps the video’s momentum going strong.
Nicki Minaj’s Myx Fusions Moscato Adds Flair
An interesting addition to the video is the product placement of Nicki Minaj’s Myx Fusions Moscato. During one scene, Minaj is seen drinking from a bottle of her own beverage brand. Thus, making it a notable moment for fans who have been following her business ventures. It’s not just about the music; Minaj uses the opportunity to showcase her entrepreneurial spirit. As a result, integrating her brand into the narrative of the music video seamlessly.
The presence of Myx Fusions Moscato in the video highlights Minaj’s ongoing efforts to merge her musical career with her business interests, and it’s something her fans have praised her for. The product placement doesn’t feel forced but instead blends naturally into the party-centric atmosphere that “Clappers” promotes.
The Sample from Experience Unlimited’s “Da Butt”
One of the elements that makes “Clappers” stand out is its sample of the 1988 classic “Da Butt” by Experience Unlimited. This track was a staple in the go-go music scene of the late ’80s. As a result, it adds a nostalgic touch to Wale’s hit. By incorporating this iconic sample, Wale ties his track to the rich history of Washington, D.C.’s go-go music. Go-go is a genre that heavily influences his sound.
The video continues to pay tribute to go-go culture through its visuals, with dancers moving in sync to the beat and the graffiti backdrop serving as a nod to the streets of DC. For fans of go-go music, this is more than just a catchy tune—it’s a celebration of a music genre that shaped the identity of Wale’s hometown.
The Party Atmosphere and Dance Challenges
What sets the “Clappers” video apart is its ability to bring the energy of a party straight to the screen. The twerk-heavy choreography, led by talented dancers, is sure to inspire fans to recreate the moves at home. In fact, dance challenges based on the choreography have already started appearing on social media platforms like Instagram, where fans show off their own “Clappers” moves.
The video’s infectious energy is reminiscent of other summer hits like Juicy J’s “Bands A Make Her Dance,” which also centered around club-ready anthems. By the end of the video, viewers are left with a sense of celebration, fun, and a desire to hit the dance floor themselves.
Wale’s “The Gifted” Album: A Career Milestone
The music video for “Clappers” arrives as part of the promotion for Wale’s album The Gifted, which marks a significant moment in his career. This album, which became Wale’s first number one LP on the Billboard 200, showcases his growth as an artist. “Clappers,” with its catchy hook and energetic beats, is a standout track that captures the essence of The Gifted.
For Wale, The Gifted represents his evolution from a rapper with potential to a fully established artist in the hip-hop scene. The success of the album, along with the release of hit singles like “Clappers,” proves that Wale is here to stay, and he’s only getting started.
Conclusion: “Clappers” Brings the Fun
In conclusion, the “Clappers” music video delivers exactly what fans have been waiting for—a high-energy, fun-filled experience that perfectly matches the vibe of the track. With Benny Boom’s direction, Nicki Minaj’s captivating performance, Juicy J’s party anthem prowess, and Wale’s undeniable charisma, the video is sure to be a hit. Whether you’re tuning in for the music, the dance moves, or the star-studded cameos, “Clappers” is a video that will keep you coming back for more.
