Sexyy Red appears in WWE Monday Night Raw episode
WWE has always been a master of surprises, but few could have predicted the moment when rap sensation Sexyy Red kicked off the October 7th episode of WWE RAW. Her unannounced appearance brought the crowd to its feet and left social media buzzing. Known for her raw style and infectious energy, Red’s entrance into the world of sports entertainment marks a significant moment for both WWE and hip-hop, as the two cultural powerhouses continue to blend in exciting ways.
The partnership isn’t just a one-off, either. WWE has increasingly tapped into the music industry, particularly the hip-hop scene, collaborating with high-profile artists such as Metro Boomin, Cardi B, and Travis Scott in recent months. As WWE aims to captivate a wider, younger audience, these collaborations are helping the brand stay relevant in the ever-changing world of pop culture.
Sexyy Red’s surprise RAW appearance was yet another step in WWE’s evolving relationship with hip-hop, building off the momentum of recent high-profile partnerships.
WWE’s New Strategy: Hip-Hop Collabs for the Win
Sexyy Red’s entrance wasn’t just a moment for wrestling fans — it was a statement from WWE about where the brand is heading. WWE’s recent collaborations with hip-hop artists like Cardi B and Metro Boomin show that they are looking to broaden their appeal beyond traditional wrestling audiences. It’s not just about getting stars to appear in the ring; it’s about infusing the brand with a new energy that resonates with a younger, more diverse demographic.
Earlier this month, Metro Boomin’s appearance at WWE’s Bad Blood Premium Live Event (PLE) sent shockwaves through the wrestling world. His presence on the show, along with his massive influence in music, showed how WWE is integrating pop culture to generate buzz and appeal to fans who might not otherwise tune into wrestling. Metro Boomin is known for producing chart-topping hits, and his WWE appearance capitalized on his star power in an entirely new way.
Following Metro Boomin, WWE announced that Cardi B would help promote the company’s biggest summer event, SummerSlam 2025, while Travis Scott has already been tapped to promote WrestleMania 41. Each of these moves speaks to a bigger strategy by WWE: they’re making the brand more exciting and unpredictable by collaborating with artists who are making waves in popular culture.
For wrestling fans, this means more crossover moments that bridge the gap between sports entertainment and mainstream music culture. For music fans, it’s a chance to see their favorite artists in a new light. Sexyy Red’s RAW debut fits perfectly into this larger trend.
Sexyy Red’s Meteoric Rise in 2024
If you’ve been following the rise of Sexyy Red, her WWE RAW debut shouldn’t come as a total surprise. 2024 has been a banner year for the rapper. Her breakout single, “Get It Sexyy”, took over the airwaves this past spring, dominating playlists and TikTok trends alike. Her follow-up hit, “U My Everything,” featuring Drake, solidified her as one of hip-hop’s most exciting new voices.
Her success hasn’t been limited to singles, though. Red’s mixtape, “In Sexyy We Trust,” dropped in May and immediately made waves. Featuring a mix of gritty anthems and catchy hooks, the project showcases her ability to navigate both the streets and the mainstream with ease. Drake’s feature on the mixtape further cemented her status as a rising star in the rap world.
Furthermore, in September, Red continued her hot streak with the release of two new singles: “Clouted Up” and “U Kno What To Do.” These tracks have been met with positive reception from both fans and critics, further expanding her already-growing fanbase. Her raw, unapologetic persona has resonated with a wide audience, making her one of the most talked-about rappers of the year.
And it’s not just her music that’s making waves. Sexyy Red also wrapped up her Sexyy Red 4 President Tour last month. This tour, which featured special guest performers like Kodak Black, Loe Shimmy, Hunxho, and fellow St. Louis breakout star BlakeIANA, was a huge success. Each show brought packed venues and enthusiastic fans, further proving that Red’s appeal goes far beyond just her music.
WWE’s New Era: Hip-Hop Meets Wrestling
WWE has always been known for its surprises, but this new wave of hip-hop collaborations has added a fresh, modern twist to the product. By bringing in some of the biggest names in the music industry, WWE is tapping into a fanbase that might not have otherwise engaged with pro wrestling. This strategy has paid off, with more buzz and media attention around WWE’s shows and events.
Moreover, with artists like Sexyy Red, Cardi B, and Travis Scott breaking records and redefining pop culture, it makes perfect sense for WWE to align itself with these cultural leaders. It’s a mutually beneficial relationship — hip-hop artists gain exposure to WWE’s global audience, while WWE stays relevant and exciting to a younger crowd.
Collaborations with mainstream music stars aren’t entirely new to WWE, but the company’s recent moves indicate that they’re doubling down on this strategy. This year alone, the inclusion of Metro Boomin, Cardi B, and now Sexyy Red signals that the company sees these partnerships as a core part of its future plans.
What Does This Mean for WWE Fans?
For long-time WWE fans, the recent influx of hip-hop artists into the world of wrestling has added a new layer of entertainment. Whether it’s seeing their favorite musicians in the ring or hearing their latest hits during a live event, these collaborations bring new energy to WWE programming.
But there’s more to it than just surprise appearances. WWE is also using these collaborations to create unique content that blurs the line between wrestling and music. By working with artists like Metro Boomin and Travis Scott, WWE has the opportunity to craft special entrances, theme songs, and even crossover promotions that add to the overall spectacle of their events.
For example, imagine a WrestleMania main event with Travis Scott performing live as one of WWE’s biggest stars walks to the ring. Or Cardi B hyping up SummerSlam with a custom track that plays throughout the event. These are the kinds of experiences that WWE seems to be building toward — moments that bring together music and wrestling in ways that fans have never seen before.
