Coi Leray releases new “What Happened To Forever?” EP
Coi Leray is back, making waves in the music scene with her highly anticipated 5-track EP, What Happened To Forever? The release comes fresh off her recent signing with Epic Records and follows her emotional single, “Keep It,” dropped just last week. But this isn’t the only project the rising star has been working on. With her successful collaboration with Skilla Baby on the 2024 Lemon Cars EP, and her prominent performances on Jhené Aiko’s Magic Hour Tour, Coi is proving she’s here to stay.
What’s New With “What Happened To Forever?”
Coi’s new 5-track EP, What Happened To Forever?, explores more of her evolving musical identity. Released under her new label, Epic Records, the project showcases her versatility. Fans of her previous work can expect familiar bouncy rhythms, but with deeper exploration into themes of love, loss, and reflection.
The title itself raises curiosity—What happened to forever? It suggests that Coi is questioning the permanence of relationships, fame, and life itself. The new EP blends R&B, hip hop, and pop influences, giving it a unique edge that sets it apart from mainstream releases.
The Epic Records Move: New Beginnings
Coi’s transition from Island Records and Republic Records to Epic is a significant step in her career. Signing with a major label like Epic provides her with more resources and a broader platform for reaching new audiences. She has already shown her ability to innovate and stay relevant with chart-topping singles, and this move further cements her place as one of the top names to watch in the music industry.
This decision to join Epic Records comes at a time when Coi is fully embracing her individuality as an artist. Her career has been a rollercoaster of growth, challenges, and learning experiences, but every step has brought her closer to defining her voice in the music industry. Coi has often shared her journey through social media, where she encourages her fans to stay true to themselves and chase their dreams, despite the obstacles.
“Keep It” Single: Setting the Stage for the EP
Before the release of What Happened To Forever?, Coi gave us a taste of what was to come with her track “Keep It.” The song features Coi’s signature flow, blending catchy beats with a chorus that will stay in your head long after you hear it. Her confidence and energy in the track reflect a new chapter in her career, signaling that she’s not slowing down anytime soon.
“Keep It” also marks Coi’s growing influence in pop and hip-hop music. Her ability to seamlessly merge different genres is one of her strongest qualities, and it’s likely that her collaboration with Epic will push her boundaries even further.
The Lemon Cars EP: A Look Back
Released in May 2024, Lemon Cars was another pivotal moment in Coi’s musical evolution. This 6-track EP delivered a more introspective side of the artist, with the title track and collaborations with Skilla Baby standing out. The project showed Coi experimenting with different styles and musical genres, showcasing her versatility.
Lemon Cars was a mix of playful, catchy tracks and deep emotional ballads, allowing fans to see a more vulnerable side of Coi. The EP received positive reactions from listeners, particularly for its introspective lyrics and the unexpected collaboration with Skilla Baby, who brought his own flavor to the project.
Summer 2024: Magic Hour Tour and Rising Popularity
In addition to her new music, Coi Leray also spent the summer of 2024 on Jhené Aiko’s Magic Hour Tour, alongside other talented artists like Tink, Jessie Reyez, Shenseea, Umi, and Kiana Ledé. This was a huge opportunity for Coi to perform her music live, engage with her fans, and build her presence in the live music scene.
The Magic Hour Tour gave Coi a chance to showcase her music to a broader audience and connect with fans on a deeper level. Her performance on stage reflected her growth as an artist, with a heightened sense of confidence and charisma. It’s clear that Coi’s fan base is growing, and her exposure through this tour will only continue to amplify her presence in the industry.
2024 Singles: “Not In The Store” and “Heart Don’t Lie”
By the end of 2024, Coi had released two more standout singles, “Not In The Store” with Doodles and Pharrell Williams, and “Heart Don’t Lie.” Both tracks further solidified her position as a trailblazer in the music scene, with Pharrell’s signature production style adding a fresh layer to Coi’s already impressive sound.
“Not In The Store” features Coi’s dynamic delivery and lyrical playfulness, blending hip-hop and pop in a way that feels fresh and exciting. Meanwhile, “Heart Don’t Lie” offers a more vulnerable side of the artist, with an emotional tone that resonates with listeners on a deeper level. Both tracks further demonstrate her ability to experiment with different sounds while staying true to her identity.
The Future of Coi Leray: What’s Next?
With the release of What Happened To Forever?, Coi Leray is poised for even greater success in 2025 and beyond. Her journey from underground artist to mainstream sensation has been nothing short of impressive, and it’s clear that she’s just getting started.
Looking ahead, it’s safe to say that Coi’s music will continue to evolve. She has shown that she’s willing to take risks, explore new styles, and collaborate with some of the best in the industry. The strategic shift to Epic Records will undoubtedly open up more opportunities for her, and her fans can expect even bigger projects in the future.
As she continues to carve out her own lane in the music world, Coi’s influence and legacy are only set to grow. It will be exciting to see how her next project compares to What Happened To Forever?, and what new collaborations and sounds she’ll bring to the table.
Coi Leray is making her mark in the music industry with the release of her EP, What Happened To Forever?, following her signing with Epic Records. From her introspective Lemon Cars EP to her high-energy summer performances on tour, Coi has proven time and again that she’s one of the most exciting and versatile artists of her generation.
Her journey through the music industry has been full of growth, and with her new EP, she is embracing the future with open arms. For fans, there’s no telling where Coi’s next musical adventure will take us, but one thing is for sure—she’s not slowing down anytime soon. Keep an eye on Coi Leray, because the best is yet to come.
