BossMan Dlow to release “Dlow Curry” deluxe album on May 23

By    |  
May 21, 2025

BossMan Dlow announces “Dlow Curry” deluxe album

Bossman Dlow is still buzzing in a major way. 
The 2025 BET Award nominee has officially announced DLOW CURRY DELUXE, the expanded version of his debut studio album DLOW CURRY, set to drop May 23 via Alamo Records. The deluxe version includes eight new tracks, headlined by “HIT,” the long-awaited debut collaboration between Dlow and Southern rap legend Gucci Mane, and “Money Talks,” a street anthem already gaining viral traction.

Therefore, this moment isn’t just another album drop—it’s a landmark in the career of a rapper who’s surged from regional buzz to national recognition in less than two years. With billions of streams, multiple award wins and nominations, and a growing catalog of Billboard hits, Bossman Dlow is defining what it means to be a breakout artist in the modern hip-hop landscape.

A New Chapter with DLOW CURRY DELUXE

The original DLOW CURRY project showcased Dlow’s raw energy and distinctive voice. With the deluxe edition, he’s taking things even further. Adding eight brand-new songs isn’t just a bonus—it’s a calculated move to sustain momentum and deepen fan engagement.

Leading the new tracks is “HIT,” a collaboration that brings together two generations of trap music. Gucci Mane’s influence on Southern rap can’t be overstated, and pairing him with Dlow’s kinetic delivery bridges old-school grit with new-school charisma.

Another highlight, “Money Talks,” has already made waves across platforms like YouTube and TikTok. Its no-nonsense hook, gritty production, and Bossman Dlow’s sharp verses capture the tension and ambition of street life, a recurring theme in his work.

Other new tracks include “Dogshit Talker,” “Za Plates,” and more—songs that reflect Dlow’s unapologetic style and ability to turn slang and street wisdom into memorable hooks.

Bossman Dlow’s Meteoric Rise

It’s easy to forget that just a short time ago, Dlow was best known in underground circles. But everything changed in 2024 with the release of his breakout mixtape Mr. Beat The Road. The project included viral hits like “Get In With Me” and “Shake Dat Ass (Twerk Song),” which took over streaming charts and powered Dlow into the mainstream spotlight.

  • “Get In With Me” hit #1 at Urban radio, was certified platinum by the RIAA, and landed at #25 on Billboard’s Top 200 Rap Songs of the Year.
  • “Shake Dat Ass” became a club and radio staple, further solidifying his reputation for infectious, high-energy anthems.
  • Collaborations with artists like Lil Baby on “PJ” only increased his visibility and credibility.

Furthermore, Dlow’s ascent hasn’t just been about streams and viral moments—it’s been recognized by the industry as well. He won Best New Hip-Hop Artist at the 2025 iHeartRadio Music Awards and has been nominated for major accolades at the BET Awards, including Best Male Hip-Hop Artist and Best New Artist.

He’s also been:

  • Named to the XXL Freshman Class of 2024
  • Featured in Billboard’s Rookie of the Month
  • Highlighted on Spotify’s RADAR emerging artist program
  • Tapped as a BET Amplified Artist

All of these platforms have played a role in elevating Dlow’s profile, but none more so than the music itself.

Standing Out in a Crowded Field

In today’s oversaturated hip-hop landscape, breakout success is rare—but sustained breakout success is even rarer. Bossman Dlow is proving he’s not a one-hit wonder or social media gimmick. His music consistently reflects authenticity, confidence, and cultural awareness.

Unlike many new artists who follow trends, Dlow creates his own. His sound—a hybrid of Southern bounce, Detroit grit, and street-savvy punchlines—stands out in a field dominated by melodic rap and trap repetition.

Tracks like “Dogshit Talker” and “Za Plates” on the DLOW CURRY DELUXE are perfect examples of this. They showcase Dlow’s skill for turning everyday language into addictive hooks and his gift for weaving narrative with swagger. He raps with the hunger of someone still fighting for their spot, even as his numbers and fanbase soar.

Why the Deluxe Strategy Works

For Bossman Dlow, releasing a deluxe album isn’t just about tacking on a few new songs—it’s a continuation of a storyline. As music becomes increasingly fast-paced and algorithm-driven, deluxe editions help artists keep their name in conversations and extend the life of an album in an organic way.

By dropping DLOW CURRY DELUXE, Dlow:

  • Re-engages existing fans with new content
  • Taps into new audiences through high-profile features like Gucci Mane
  • Encourages playlisting and media coverage in the lead-up to award season
  • Boosts chart performance with a fresh round of streams and downloads

In other words, this release is both artistically fulfilling and strategically savvy.

What Makes Dlow Different

As a result, Bossman Dlow’s rise contains lessons for aspiring artists, fans, and industry insiders alike.

  • Authenticity Matters: Dlow’s lyrics reflect his real experiences. There’s no chasing trends or fabricated backstory. That honesty resonates with fans who crave something real in an increasingly polished music world.
  • Visuals and Virality: He’s mastered short-form content. Songs like “Shake Dat Ass” and “Get In With Me” were viral not just for their sound, but for the memes, dances, and challenges that surrounded them.
  • Regional Identity: Dlow doesn’t run from where he’s from—he embraces it. Whether it’s the Florida lingo, Detroit-style beats, or Southern cadence, he blends regions effortlessly without losing his voice.
  • Work Ethic: The pace at which he’s dropped singles, performed at award shows, and collaborated with major names shows a hustle mentality that can’t be overlooked.

These qualities not only define his music—they also future-proof his career.

What’s Next for Bossman Dlow?

With DLOW CURRY DELUXE hitting streaming platforms on May 23, fans and critics alike are paying close attention to what comes next. A tour announcement is expected soon, which would give audiences their first chance to experience the deluxe tracks live.

In the long term, don’t be surprised if Dlow expands beyond music. His charisma and growing fanbase could lead to partnerships in fashion, media, and even acting—areas where many rappers are now building lasting brands.

For now, though, DLOW CURRY DELUXE is the main event. It’s a victory lap for a breakout artist who’s proven he has the skill and vision to stick around.

Bossman Dlow has turned buzz into a movement. With DLOW CURRY DELUXE, he’s not only doubling down on his momentum—he’s rewriting the rules for how new artists thrive in today’s music industry. Backed by consistent hits, strategic collaborations, and industry validation, Dlow’s trajectory looks unstoppable.

Whether you’re a day-one fan or new to his catalog, this deluxe edition is the perfect entry point into one of hip-hop’s most exciting new voices.