Cam’ron and Mase land eight-figure deal with Underdog Fantasy
The talk show era is reaching amazing heights with brand name collaborations and one of kind partnerships. These unique partnerships allow brands to reach a new audience while keeping their integrity intact. One new partnership in particular is highlighting hip-hop and sports like never before. In a new announcement, Cam’ron and Mase share their new partnership with Underdog Fantasy. The new partnership involves an eight-figure deal for their talk show It Is What It Is. Although details of the partnership are still unclear, Cam’ron’s post via Instagram included a song with lyrics possibly detailing the new collaboration.
Although known for being a front man of the famous rap group Dipset, Cam’ron has reinvented his brand in the most interesting way. Using his charismatic and sometimes unexpected behavior, he started his own platform titled Come and Talk 2 Me network. Launched in February of 2023, Cam’ron’s platform has already reached 300k subscribers on Youtube with over 13 million views and counting. It Is What It Is combines hip-hop with sports as guests like Ice Cube, Paul Pierce and Stephen A Smith voice their opinions on both topics. Earlier in June, a new show titled Es Lo Que Es hosted by Fidel Cuesta and Loopy joined the Come and Talk 2 Me network. With this new partnership underway, the second season for It Is What It Is will take Cam’ron and Mase to the next level in the talk show world.
Cam’ron and Mase land eight-figure deal with Underdog Fantasy
