Dave & Buster’s to launch real-money betting on arcade games
Dave & Buster’s, the popular arcade chain, is set to revolutionize its gaming experience. They are introducing real-money betting for its loyalty members. Starting in the upcoming months, adults aged 18 and over will be able to place wagers on arcade games. Thus, leveraging a new feature on the company’s app.
This innovative move aims to enhance customer engagement. It will allow patrons to bet on games like Hot Shots basketball or Skee-Ball competitions. The functionality will enable users to stake up to $5 on various arcade games. As a result, potentially increasing the time and money they spend at Dave & Buster’s venues.
Founded in 1982, Dave & Buster’s has expanded to over 222 locations across North America. D&B boasts a diverse range of entertainment options from bowling to virtual reality. The chain reported having five million loyalty members and attracting 30 million visitors annually. As a result, their stock has risen over 50% in the past year.
The betting feature is part of a broader strategy to integrate more digital gamification into the customer experience. That is similar to the engagement seen in sports betting. Dave & Buster’s is collaboration with Lucra, a gamification software company. This signifies a major step towards blending technology with traditional arcade gaming.
Lucra, launched in 2019 by Stanford alumni Dylan Robbins and Michael Madding, specializes in real-money competitive gaming applications. Their platform offers a legal alternative to traditional gambling by focusing on skill-based competitions, which are less regulated.
The upcoming betting feature at Dave & Buster’s is set to not only increase the entertainment value but also align with the rising trend of social betting.
Source: CNBC
Dave & Buster’s to launch real-money betting on arcade games
