Derrick Rose goes designer, debuts “The Rose Collection” brand with his children [VIDEO]

Derrick Rose Steps Into His Designer Era With the Rose Collection

When it comes to legacy, few athletes understand the weight of it quite like Derrick Rose. In Chicago, Rose is more than a former NBA superstar — he is a symbol of hope, resilience, and hometown pride. Now, the former Chicago Bulls icon is extending that legacy beyond basketball with the launch of The Rose Collection, a limited-edition, co-branded fashion line that blends style, storytelling, and deep Chicago roots.

The debut of the collection instantly went viral after a commercial featuring Rose alongside his two youngest children hit social media, striking an emotional chord with fans who have followed his journey from teenage prodigy to NBA MVP to revered Chicago legend. The message was clear: this next chapter isn’t about stats or highlights — it’s about permanence.

A South Side Star in the Making

Born and raised in Chicago, Derrick Rose attended Simeon Career Academy, where he quickly became one of the most electric high school players in the country. His speed, athleticism, and poise made him a national recruit before he ever stepped onto an NBA court.

Rose spent one season at the University of Memphis under coach John Calipari, leading the Tigers to a 38–2 record, a No. 1 national ranking, and an NCAA championship appearance. Though the season was later vacated due to NCAA violations, Rose’s individual brilliance and NBA readiness were undeniable.

Becoming the Face of the Chicago Bulls

In the 2008 NBA Draft, the Bulls selected Rose first overall, making him the first Chicago native drafted No. 1 by his hometown team. Almost instantly, Rose became the face of a franchise still searching for its post–Michael Jordan identity.

He wasted no time delivering. Rose was named NBA Rookie of the Year in 2009, and by the 2010–11 season, he led the Bulls to the league’s best record while averaging 25 points and nearly eight assists per game. That year, Rose became the youngest MVP in NBA history at age 22, cementing his place in basketball history.

Injuries, Reinvention, and Perseverance

Rose’s career trajectory changed dramatically in 2012 when he tore his ACL during the NBA playoffs. Multiple knee injuries followed, sidelining him for extended periods and forcing him to reinvent his game.

Despite stops with the New York Knicks, Cleveland Cavaliers, Utah Jazz, Minnesota Timberwolves, Detroit Pistons, and Memphis Grizzlies, Rose never lost the respect of fans or peers. His emotional 50-point performance with the Timberwolves in 2018 became one of the most powerful comeback moments in modern NBA history.

Retirement and a Jersey Forever in the Rafters

In September 2024, Derrick Rose officially retired from professional basketball. Soon after, the Bulls retired his iconic No. 1 jersey, placing him alongside Michael Jordan as the only Bulls players to ever win an NBA MVP award.

Today, Rose’s legacy isn’t defined by what injuries took away — but by what he gave to Chicago.

Inside The Rose Collection: Fashion Rooted in Legacy

The Chicago Bulls officially announced the exclusive retail collaboration with Derrick Rose, unveiling a 20-piece collection that reflects his career, family, and the city that raised him. The Rose Collection will be available beginning January 24, exclusively at the United Center’s Madhouse Team Store and online at shop.bulls.com.

Designed in close collaboration with Rose himself, the collection spans premium streetwear and commemorative pieces, including hoodies, letterman jackets, jerseys, hats, and accessories — all crafted to honor defining moments from his Bulls tenure and personal life.

Standout Pieces From the Collection

• Hoodie ($110):
  Features the powerful phrase “Do you want to be good or great?” on the back — a direct reference to Rose’s emotional halftime speech during Derrick Rose Night.
• Letterman Jacket ($350):
  A vintage-inspired black jacket adorned with three patches on the right arm, representing Rose’s career milestones and his children — PJ, London, and Layla.
• Short-Sleeve T-Shirts ($50):
  Two designs capture iconic Bulls moments: Rose blowing a kiss to his family during his MVP season (2010–11) and a thunderous dunk against the New York Knicks during the 2011–12 season.
• Long-Sleeve Jersey Shirt ($60):
  Bulls lettering and No. 1 formed entirely out of roses, with “Forever” across the back — a nod to Rose’s jersey being permanently retired.
• Snapback Hats ($45):
  One featuring the Bulls logo emerging from a red rose, and another boldly reading “Chicago’s Rose.”
• Wilson Basketball ($40):
  A special-edition ball designed with elements from Rose’s No. 1 jersey. All proceeds benefit After School Matters, a Chicago-based nonprofit supporting youth programs.
• SLAM Collaboration ($48):
  Graphic tees created with SLAM, turning iconic Derrick Rose magazine covers into wearable art.

Additional items include Mitchell & Ness Swingman jerseys ($130), authentic jerseys ($300), a jersey plush pillow ($50), a ba

The Chicago Bulls: A Staple NBA Franchise With a Global Legacy

Few franchises in professional sports carry the cultural weight of the Chicago Bulls. Founded in 1966, the Bulls have long been synonymous with excellence, global influence, and eras that defined basketball history. Playing their home games at the United Center, the Bulls share the space with the Chicago Blackhawks and remain one of the NBA’s most recognizable teams worldwide.

The franchise’s golden era came during the 1990s, when the Bulls became a global phenomenon behind Michael Jordan, Scottie Pippen, and head coach Phil Jackson. Between 1991 and 1998, the Bulls won six NBA championships, completing two historic three-peats and cementing themselves as one of the greatest dynasties in sports history. Notably, the Bulls remain the only NBA franchise to win multiple championships without ever losing an NBA Finals series, a testament to their dominance during that era.

After the Jordan era, the Bulls endured years of rebuilding before reemerging as contenders in the early 2010s, led by Derrick Rose and defensive anchor Joakim Noah. That period reignited the city’s passion and introduced a new generation of fans to Bulls basketball. Rose’s MVP season in 2011 symbolized hope, renewal, and the franchise’s ability to evolve while honoring its past.

Today, the Bulls continue to balance history with forward momentum, embracing their legends while cultivating new chapters. Collaborations like The Rose Collection reflect the organization’s commitment to preserving its cultural legacy — not just through banners and highlights, but through storytelling, fashion, and community impact.

For Chicago, the Bulls aren’t just a team. They’re an identity.

Why The Rose Collection Matters More Than Merch

The Rose Collection isn’t just another athlete-branded clothing line. It represents permanence. Every phrase, patch, and rose motif reflects a journey marked by loyalty, humility, and resilience. By incorporating his children into the campaign and honoring local nonprofits, Rose reinforces the idea that legacy is generational.

This collection also arrives during a moment when fans are craving authenticity from athletes-turned-entrepreneurs. Rose isn’t chasing trends — he’s preserving history.

Retired Legends Building Life Beyond the Game

Derrick Rose joins a growing list of legendary athletes who’ve transitioned into new chapters after retirement. Tom Brady has moved into broadcasting and ownership, Candace Parker continues shaping women’s basketball through media and advocacy, and Blake Griffin has embraced storytelling and entertainment.

What separates Rose is how deeply his post-career vision is tied to his hometown. The Rose Collection isn’t just fashion — it’s a thank-you letter to Chicago.

A Legacy That Lives Forever

With limited quantities and deep emotional resonance, The Rose Collection is poised to become one of the most meaningful athlete fashion releases in recent memory. For Derrick Rose, this moment isn’t about selling clothes — it’s about honoring where he came from, who he is now, and what will remain long after the lights dim at the United Center.

In Chicago, Derrick Rose will always be more than a player.

He’s forever a rose. 🌹