Doechii stars in new Samsung commercial [VIDEO]

Doechii shines in new Samsung commercial

Doechii’s rise over the past year has been nothing short of electric. The Tampa native, known for her genre-defying sound, high-energy performances, and bold visual style, is proving she’s not just a rising star — she’s a full-fledged powerhouse in music and beyond.

From winning her first Grammy to inking brand partnerships with global tech giants like Samsung, Doechii continues to level up in real time. Her voice, vision, and viral hits are resonating across generations — and now, she’s taking that influence into new spaces.

A New Era of Stardom: Doechii Partners with Samsung

One of the biggest signs of an artist crossing over into household-name status is landing a major brand deal. And Doechii just scored a huge one. She appears in Samsung’s latest commercial for their new flagship smartphone, the Galaxy S25 Edge.

In the stylish spot, Doechii showcases the phone’s sleek design and standout camera features, all while oozing the signature confidence and charisma fans love her for. The ad blends futuristic visuals with an empowering message, perfectly aligning with her aesthetic — bold, tech-forward, and unapologetically original.

Samsung has long collaborated with forward-thinking artists, and by tapping Doechii, they’re signaling where culture and creativity are headed. It’s also a smart move: Gen Z and millennial audiences deeply resonate with artists who embody authenticity and innovation. That’s exactly what Doechii delivers — both in her music and her image.

This partnership could open the door for more fashion, beauty, and lifestyle collaborations in the months ahead, especially as brands continue to gravitate toward musicians with both sonic and social influence.

Doechii’s Grammy Victory: “Alligator Bites Never Heal” Triumphs

In February 2025, Doechii reached a career milestone that few artists achieve so early: winning her first Grammy Award. Her mixtape, Alligator Bites Never Heal, took home the trophy for Best Rap Album, beating out some of the year’s biggest names.

The project, released in summer 2024, was praised for its experimental sound, emotionally raw lyrics, and genre-bending production. Doechii confidently blended rap, punk, alternative R&B, and even spoken word — creating a sonic experience that felt both intimate and explosive.

The Grammy win came after a total of three nominations, including nods for Best New Artist and Best Rap Performance. While she didn’t win in every category, her presence at the awards made an undeniable statement: Doechii is here to stay.

Her win was especially meaningful to fans and peers who have followed her journey from viral success on TikTok to becoming a flagship artist under Top Dawg Entertainment (home to Kendrick Lamar, SZA, and Isaiah Rashad).

“Anxiety” Becomes a Breakout Hit

Beyond awards and ad campaigns, Doechii has also been tearing up the charts. Her latest single, “Anxiety,” released in March, has become her biggest hit to date — peaking at number 9 on the Billboard Hot 100.

The track dives deep into themes of mental health, vulnerability, and resilience, wrapped in a high-energy beat that makes it just as danceable as it is meaningful. With lyrics that touch on panic attacks, self-doubt, and self-empowerment, “Anxiety” has struck a chord with listeners across the globe.

Its success highlights what makes Doechii so unique in today’s crowded music landscape: her ability to merge complex emotion with artistic flair. She doesn’t just make bangers — she makes statements. And fans are listening.

The music video, which features surreal visuals and choreography that symbolizes inner struggle and triumph, has already racked up millions of views on YouTube. The single also exploded on TikTok, with over 1 million user-created videos using the song — many of them focused on self-care, personal growth, and mental wellness.

From Tampa to Top Dawg: A Story of Unstoppable Growth

Doechii’s story is as compelling as her music. Hailing from Tampa, Florida, she first gained attention with her viral hit “Yucky Blucky Fruitcake” in 2020, which became a sensation thanks to its clever bars and unapologetic swagger. That breakout moment led to her signing with Top Dawg Entertainment, a move that signaled big things ahead.

Since then, Doechii has been on a creative tear, releasing genre-blending projects, jaw-dropping performances (including her BET Awards set that trended for days), and a fashion-forward presence that’s landed her on best-dressed lists at nearly every red carpet appearance.

But what sets her apart isn’t just the music — it’s the message. Doechii consistently uses her platform to speak about mental health, body positivity, queer identity, and creative freedom. Her authenticity has made her a role model to countless fans navigating similar experiences.

A Cultural Force in Music and Beyond

In 2025, it’s no longer accurate to call Doechii “on the rise.” She’s already arrived — and she’s shaping culture in real time.

Her collaborations span fashion, tech, and film. She’s been featured in Vogue, walked in New York Fashion Week, and recently confirmed she’s working on her first acting role in a major streaming series. And with the Samsung partnership, she’s proving she can command influence in any lane.

What makes Doechii’s stardom feel different is that it’s not manufactured — it’s earned, powered by talent, transparency, and a relentless drive to be herself, even when that self doesn’t fit into a single genre or label.

As more fans gravitate toward multi-dimensional artists who defy the old rules, Doechii feels like the blueprint for what modern music icons look like.

What’s Next for Doechii?

While no official release date has been announced, Doechii has hinted at working on her debut studio album, expected to drop in late 2025. If it’s anything like Alligator Bites Never Heal, fans can expect a genre-melding, truth-telling body of work that pushes boundaries and defines a new era.

There are also rumors of a world tour in the works, which would mark her first headlining global trek — a major milestone following her success as an opener for acts like SZA and Doja Cat in previous years.

With each new move, Doechii is turning potential into legacy.

The Era of Doechii Is Here

From winning a Grammy to starring in a Samsung campaign, Doechii is living proof that boldness pays off. She’s not just breaking into the mainstream — she’s reshaping it.

Her journey is far from over, but it’s already inspired millions. And as she continues to blaze new trails in music, fashion, and culture, one thing’s for sure:

Doechii’s world — we’re just living in it.