Dr. Dre and Snoop announce Martha Stewart as new partner for Still G.I.N.
Dr. Dre and Snoop Dogg Enlist Martha Stewart as Still G.I.N. Partner
Hip-hop legends Dr. Dre and Snoop Dogg have officially welcomed a new partner into their premium spirits empire — and it’s none other than lifestyle mogul Martha Stewart. The unexpected yet perfectly fitting collaboration arrives as Stewart joins the duo’s Still G.I.N. by Dre and Snoop brand, bringing with her a mix of culinary expertise, star power, and cocktail creativity. To mark the new partnership, Stewart unveiled her debut recipe for the brand: the “Water Melly,” an elevated spin on classic gin and juice.
The announcement instantly stirred excitement across social media, not only because of the star power involved, but because the partnership further solidifies the trio’s long-standing friendship and business synergy. From viral cooking segments to red carpet appearances, Stewart, Dre, and Snoop have built one of pop culture’s most unlikely and beloved alliances — and now, they’re turning it into business.
Martha Stewart: A Lifestyle Legend Who Continues to Evolve
Martha Stewart’s journey is generationally influential. From her early days as a home and hospitality entrepreneur to becoming the founder of Martha Stewart Living Omnimedia, she has dominated publishing, broadcasting, merchandising, and digital media.
She has authored bestselling books, created award-winning TV shows, and built one of the most recognizable lifestyle brands in the world. Even after her 2004 conviction and prison term, Stewart staged one of the strongest comebacks in pop culture history — returning to television, relaunching her companies, and expanding into new markets.
Most recently, she became the oldest woman to grace the cover of Sports Illustrated Swimsuit at age 81, proving her influence remains timeless.
Her involvement in Still G.I.N. shows, once again, her unmatched ability to stay relevant and connect across generations.
Martha Stewart Joins Still G.I.N. by Dre and Snoop
Still G.I.N. by Dre and Snoop launched as the duo’s premium gin line following the success of their 2024 ready-to-drink cocktail, Gin & Juice by Dre and Snoop. The gin is distilled and bottled in the U.S., offering an aromatic, highly botanical profile at 85 proof. Retailing for $39.99, the brand quickly gained buzz not only for its impressive flavor but for its cinematic, high-production marketing campaigns.
The next evolution came when Stewart was invited to join the Still G.I.N. family as an official partner. A move that surprised some but made perfect sense to longtime fans of her and Snoop’s friendship.
In speaking about the partnership, Stewart explained why the opportunity felt natural.
“I think gin has to have a superior flavor. It has to be smooth and not intrusive on your senses. STILL G.I.N. is so flavorful and so aromatic. It’s my go-to spirit now and I use it in cocktails where I might have used something else before. It’s just that versatile and good.”
Stewart revealed she has been incorporating the product into a range of classic and new cocktails, noting that Snoop played a role in her deepened appreciation of the spirit.
“He really talks a lot about gin, so you kind of pick up things here and there. What I’ve learned is how incredibly adaptable Still G.I.N. is. It works in every cocktail I make now, both classic and contemporary.”
Introducing Martha Stewart’s “Water Melly” Recipe
To celebrate her debut with the brand, Stewart released her first signature cocktail: the Water Melly, an elevated take on the classic gin-and-juice concept that Snoop made famous. The drink features:
- Fresh watermelon juice
- Still G.I.N. by Dre and Snoop
- Lime juice
- Cucumber bitters
- Cane syrup
The brand describes the Water Melly as a vibrant, refreshing cocktail perfect for outdoor gatherings, holiday parties, or intimate at-home entertaining — aligning perfectly with Stewart’s expansive culinary portfolio.
More recipes from Stewart will roll out throughout the year, and the brand teased that each will be tailored for different seasons and occasions.
The Origins of the Stewart–Snoop–Dre Dynamic
The partnership represents the culmination of a uniquely influential friendship. Stewart and Snoop first met on her cooking show in 2008, a meeting that sparked years of viral television moments, celebrity collaborations, and cross-industry ventures.
Stewart has credited Snoop with bringing a playful, creative energy to her projects, while Snoop has acknowledged her role in helping secure brand collaborations — including his Skechers deal and her involvement in his wine line.
The respect flows both ways. Stewart previously revealed she tried to secure Dre and Snoop as the soundtrack artists for her 2023 Netflix documentary, Martha, proving the admiration between them extends beyond business.
Adding Dr. Dre to the mix — one of the most powerful producers and entrepreneurs in music history — transforms the collaboration into a multifaceted entertainment and business partnership that spans generations and industries.
Dr. Dre’s Continued Influence as a Hip-Hop Mogul
Dr. Dre, born Andre Young, continues to be a towering figure in music, technology, and entrepreneurship. A founding member of N.W.A., creator of G-funk, and mentor to artists like Eminem, 50 Cent, Kendrick Lamar, and Anderson .Paak, Dre’s contributions have shaped the sound and business of hip-hop for more than three decades.
His Beats Electronics empire, sold to Apple in 2014 for $3 billion, cemented him as one of the richest and most successful producers in history. Beyond music, Dre has expanded into film, philanthropy, and brand development — making his entry into spirits yet another strategic move in an already dominant career.
Still G.I.N. showcases Dre’s continued ability to evolve, innovate, and build high-impact partnerships across industries.
Snoop Dogg: From Rap Icon to Lifestyle Powerhouse
Snoop Dogg’s career evolution is unmatched. Since his 1992 debut on Dr. Dre’s The Chronic, Snoop has sold over 35 million albums worldwide, earned dozens of awards, and reinvented himself countless times through television, film, gaming, cannabis, and culinary branding.
His debut album Doggystyle remains one of hip-hop’s most iconic releases, and his signature hits — including “Gin and Juice,” the very inspiration behind this beverage empire — continue to influence younger generations.
With over 20 studio albums, roles in films, tech ventures, esports investments, and the acquisition of Death Row Records in 2022, Snoop has proven that reinvention is a lifelong process. This new liquor venture with Dre and Stewart is part of his ongoing expansion into lifestyle branding, bridging hip-hop culture with everyday luxury.
A Brand Built on Innovation — Even in Marketing
Still G.I.N. has already made headlines for its bold promotional strategies.
In 2024, Dr. Dre and Snoop unveiled a hyper-realistic AI-produced commercial featuring digital recreations of icons Frank Sinatra and Sammy Davis Jr. The spot showed the legends sharing drinks with Dre and Snoop in a stylish restaurant, blending technology, nostalgia, and cultural crossover in a way only Dre and Snoop could achieve.
The brand continues to push boundaries — and Stewart’s involvement adds an entirely new layer of sophistication and culinary depth.
A New Era for Hip-Hop Branding
The partnership between Dr. Dre, Snoop Dogg, and Martha Stewart is more than a business play — it represents the evolution of hip-hop influence across lifestyle industries. Where once liquor brands relied on endorsements, today’s hip-hop titans own their products, shape marketing strategies, and lead cultural impact.
By blending music, lifestyle, home entertainment, and mixology, Still G.I.N. reflects an emerging trend: celebrity-led brands with deep authenticity and long-term vision.