Fenty Beauty official partner of 2024 Olympics

Fenty Beauty official partner of 2024 Olympics

The Fenty universe just reached Olympian status with this latest partnership. In a groundbreaking move, Rihanna’s Fenty Beauty brand is announced as an official partner of the 2024 Paris Olympics. This partnership marks a significant milestone in the beauty industry, blending the worlds of sports and cosmetics in a fresh collaboration.

Rihanna’s Fenty brand is shattering the previous standards of the beauty industry. Since it’s launch in 2017, the company has generated an impressive $100 million in sales within it’s first month. By 2022, Fenty’s annual revenue skyrocketed to $582 million. Further expanding the Fenty universe, Rihanna launched “Fenty Hair Collection” just last month. The new hair care line includes nine products designed for different hair textures. Fenty Beauty’s innovative and inclusive approach to beauty has revolutionized the industry since its launch.  Known for its wide range of shades and commitment to diversity, it’s become a makeup necessity. This partnership will not only enhance the visibility of Fenty Beauty but also the importance of inclusivity and representation.

This new partnership is a perfect match for the global stage. As an official beauty partner, Fenty Beauty will provide athletes with a range of products designed to withstand competition. Products will include long-lasting foundations, sweat-proof mascaras and other essential items. The 2024 Summer Paris Olympic and Paralympic games start Friday July 26th.