Flo Milli and NLE Choppa model in new True Religion collaboration

Flo Milli and NLE Choppa model in new True Religion collaboration

True Religion is experiencing a notable comeback in 2024, capturing the essence of its early 2000s success with a fresh, modern twist. The iconic denim brand, renowned for its premium jeans and bold designs, has strategically aligned itself with some of hip-hop’s brightest stars in 2024, such as Chief Keef and Saweetie. This year’s collaborations are turning heads and driving conversations across the fashion and music worlds.

Meanwhile, the latest standout True Religion partnerships are those with Flo Milli and NLE Choppa. Flo Milli, who has had a spectacular year with her hit single “Never Lose Me” and her sophomore album Fine Ho, Stay, is now showcasing True Religion’s latest collections. Her album, featuring collaborations with Monaleo, Anycia, and Gunna, debuted at an impressive number 54 on the Billboard 200. The addition of SZA and Cardi B to the remix of “Never Lose Me” further underscores her rising influence in the industry. Flo Milli’s partnership with True Religion highlights her versatility, as she models various pieces, including jeans and tops, adding a fashionable edge to her dynamic persona.

NLE Choppa, known for his high-energy tracks and consistent releases, is also making waves with True Religion. His 2024 projects, Shotta Flow Series and Certified, have maintained his strong presence in the music scene. Choppa’s collaboration with True Religion sees him sporting a range of the brand’s jackets, shirts, and jeans, aligning his edgy style with the brand’s updated aesthetics.

These collaborations signify more than just fashion endorsements; they represent True Religion’s strategic pivot to reinvigorate its image and reach a younger, trend-focused audience. By partnering with top hip-hop artists, True Religion is not only tapping into the current cultural zeitgeist but also enhancing its brand appeal through music and celebrity influence.