GloRilla becomes first partner for all of Rihanna’s Fenty brands
Rihanna has just made a bold move in the beauty and fashion world—one that’s breaking new ground for both her iconic brands and rapper GloRilla. For the first time, Rihanna has chosen one singular ambassador to represent all four of her powerhouse brands: Savage x Fenty, Fenty Beauty, Fenty Skin, and Fenty Hair. GloRilla, the Memphis rapper whose career has been on an upward trajectory, will officially serve as Fenty’s exclusive joint partner for Spring 2025.
This historic partnership marks the start of GloRilla’s ambassadorship with Rihanna’s multi-faceted brands. With this collaboration, GloRilla will not only be seen in major campaigns for lingerie, skincare, and makeup but will also represent the bold vision behind Fenty’s empowering message of confidence and self-expression.
GloRilla and Rihanna: A Powerful Partnership
Therefore, Rihanna has always been known for challenging the status quo, and her decision to tap GloRilla as her first exclusive ambassador across all Fenty brands speaks volumes about where the Fenty empire is headed. From Savage x Fenty to Fenty Beauty, Fenty Skin, and Fenty Hair, Rihanna’s brands represent a commitment to diversity, confidence, and inclusivity. GloRilla, with her unapologetic confidence and bold style, perfectly aligns with the brand’s mission.
“I’m beyond excited to be the first joint partner for Fenty brands for spring 2025,” GloRilla said in a statement. “Rihanna has always been such an icon and inspiration, and being chosen to represent her vision across Savage x Fenty and Fenty Beauty is an honor. This spring season is all about celebrating confidence, boldness, and embracing your glow. I can’t wait for y’all to experience it all.”
A Look at GloRilla’s Role in Fenty’s 2025 Campaign
As part of her ambassadorship, GloRilla will star in the much-anticipated “Glo Up Close” campaign, which will highlight Fenty’s latest collections. The campaign promises to showcase her in some of the brand’s most iconic and cutting-edge products, including Savage x Fenty’s new Puff Cherries lingerie collection. GloRilla will rock a black mesh underwear set printed with bright, summery cherries—adding an effortlessly playful vibe to the sensual aesthetic of the collection.
Moreover, GloRilla’s appearance in this campaign marks her debut in the world of luxury lingerie and beauty. Her vibrant personality, paired with her distinctive style, will undoubtedly bring a fresh energy to the Fenty family, resonating with fans of all ages and backgrounds.
But the collaboration doesn’t stop there. GloRilla will also front additional campaigns for two upcoming Savage x Fenty collections, which will feature “vibrant spring hues and sexy silhouettes that celebrate individuality and style.” Fenty fans can look forward to a mix of bold colors and cutting-edge designs that align with GloRilla’s powerful public persona and confidence.
GloRilla’s Fenty Must-Haves
As part of her ambassadorship, GloRilla has shared some of her personal Fenty favorites. These products represent the core of Fenty’s beauty and self-care philosophy, ensuring fans have the tools to feel their best every day.
- Fenty Gloss Bomb Universal Lip Luminizer: This universally flattering lip gloss is one of Fenty’s most iconic products. Known for its shiny, non-sticky finish, it’s perfect for adding a touch of glamour to any look, day or night. It’s no surprise GloRilla counts this as one of her must-haves.
- Fenty Butta Drop Whipped Oil Body Cream: This body cream promises long-lasting moisture with a silky, smooth finish. Packed with a blend of tropical oils, the Butta Drop Whipped Oil Body Cream is perfect for achieving glowing, nourished skin that feels soft to the touch—something GloRilla surely swears by.
- Fenty Controlling Type Hair Thickening Edge Control Gel: With this product, Fenty adds a unique haircare offering to the list. The Controlling Type Gel is designed to tame edges and add definition without flaking, making it the perfect addition to anyone’s hair care routine. GloRilla’s love for this gel shows her commitment to looking flawless from head to toe.
GloRilla’s Rise to Fame
This partnership also comes on the heels of an exciting time for GloRilla. The Memphis rapper recently received two Grammy nominations for Best Rap Song and Best Rap Performance for her hit single “Yeah Glo.” She has been making waves in the hip-hop scene with her gritty yet catchy sound and her unapologetic approach to life.
Her debut studio album, Glorious, released in October 2023, has already garnered massive attention, debuting at number five on the Billboard 200. With collaborations from artists like Kirk Franklin, Sexyy Red, Muni Long, and Megan Thee Stallion, GloRilla’s Glorious has solidified her place in the spotlight. Her Glorious Tour, featuring Real Boston Richey and Queen Key, will hit the road in March 2025, continuing her rise in the music industry.
Rihanna’s Vision for Fenty
Rihanna’s vision behind Fenty—whether it’s for beauty, fashion, or skincare—has always been about empowerment and inclusivity. She created Fenty Beauty to challenge the industry’s lack of diversity in beauty products, and since then, her brands have remained synonymous with high-quality, inclusive products that celebrate all skin tones, shapes, and backgrounds.
Savage x Fenty, for example, is a lingerie brand that was designed to make everyone feel confident, sexy, and celebrated. Rihanna’s lingerie collections feature a range of sizes and styles, catering to women of all shapes and sizes. The brand’s runway shows, with their diverse cast of models, have revolutionized how the fashion industry views body types and beauty standards.
By bringing GloRilla into the fold, Rihanna continues to push boundaries. GloRilla’s confidence, authenticity, and unapologetic nature align perfectly with Fenty’s mission, making this partnership feel like the natural next step in both of their careers.
Why This Partnership Matters
As a result, this partnership is a game-changer, not only for Rihanna and GloRilla but for the beauty, fashion, and music industries as a whole. In a world where representation and inclusivity are more important than ever, this collaboration brings together two powerhouses that exemplify what it means to break down barriers. GloRilla’s rise to fame is a testament to the power of staying true to yourself, and her role as a Fenty ambassador sends a clear message: everyone deserves to feel celebrated, beautiful, and confident.
