GloRilla models in adidas collaboration [PHOTOS]
GloRilla models in adidas merch collection
GloRilla continues to rise in both the music and fashion worlds. The Memphis native has officially teamed up with adidas, securing a brand deal that underscores her growing influence. In newly released black-and-white photos, Glo is seen modeling adidas apparel and sneakers, showcasing her signature style while embracing a timeless aesthetic.
This partnership aligns GloRilla with a legendary brand known for collaborating with music icons. From Missy Elliott to Kanye West, adidas has long invested in talent that shapes culture. Now, GloRilla joins that legacy—at a time when her career has never been hotter.
GloRilla’s adidas Deal Cements Her Star Power
While details of the campaign rollout remain under wraps, the photos alone speak volumes. GloRilla rocks multiple three-stripe outfits, keeping the vibe clean and bold. The photos reflect her confidence, individuality, and edge, qualities that perfectly align with adidas’ brand DNA.
For Glo, this isn’t just a fashion moment—it’s a business move. As the music industry evolves, artists increasingly build empires beyond the stage. This adidas partnership puts Glo in a select group of artists who are leveraging cultural capital into mainstream branding success.
With her influence rising across music, social media, and now fashion, GloRilla is proving she’s more than a rapper—she’s a brand.
Two Major Projects in 2024: Ehhthang Ehhthang and Glorious
GloRilla’s dominance didn’t start with this adidas announcement. She’s had an incredible 2024 and 2025 musically. In April 2024, she released her long-awaited mixtape Ehhthang Ehhthang, packed with raw bars and infectious production. The project debuted at number 18 on the Billboard 200, fueled by standout tracks like “Yeah Glo” and “Wanna Be” featuring Megan Thee Stallion.
That was just the beginning.
In October 2024, she followed up with her debut studio album Glorious. The album debuted at number 5 on the Billboard 200, marking the highest-charting project of her career so far. Glorious features a mix of hard-hitting anthems and deeper, reflective records—proof that Glo is evolving as an artist.
She kept true to her Memphis roots, but expanded her range with collaborations and genre-crossing beats. Both projects helped establish her as one of the most versatile and consistent artists of the year.
The Glorious Tour Takes Glo Nationwide
To promote her new music, GloRilla hit the road for her first headlining tour, the Glorious Tour. The spring tour in April 2025 spanned major U.S. cities, giving fans the chance to see her energetic performances live.
Glo brought along rising talents like Queen Key, a Chicago rapper known for her sharp lyrics and unapologetic style, and fellow Memphis artist YWR Rambo. The trio delivered high-octane shows and created viral moments every night.
Fans praised GloRilla’s ability to command the stage, interact with her crowd, and bring her songs to life. For a debut headlining tour, it was a massive success—and likely a preview of bigger shows to come.
“Typa”: A Hit Sampling Keyshia Cole’s “Love”
Glo didn’t stop at albums and touring. This past June, she released “Typa,” her first solo single of the year. The record samples Keyshia Cole’s classic “Love”, bringing early-2000s R&B vibes into a new hip-hop context.
The music video featured a surprise appearance from Keyshia Cole herself, who co-signed the track by joining Glo on screen. The collaboration was unexpected but well-received, with fans applauding the homage and chemistry.
“Typa” showed a new side of Glo—one that’s unafraid to embrace melody, sentiment, and nostalgia, all while keeping her signature rawness intact.
GloRilla Appears on BTS’ J-Hope’s “Killin’ It Girl”
Also in June, Glo made global headlines by teaming up with J-Hope of BTS on the single “Killin’ It Girl.” The track blends K-pop, hip-hop, and global pop in one high-energy package. GloRilla brought Memphis flavor to the record, showcasing her ability to jump into any lane and still dominate.
This feature expands her reach to international audiences. BTS has one of the largest fan bases in the world, and Glo’s appearance on a track with J-Hope introduces her to millions of new potential fans.
Cross-genre and cross-continent moves like this help ensure her longevity in the industry.
First BET Award Win: Best Gospel Song
One of the most touching highlights of GloRilla’s year came when she won her first BET Award in June. The category? Best Gospel/Inspirational Song, for her emotional track “Rain Down On Me.”
The single features Kirk Franklin, Maverick City Music, Chandler Moore, and Kierra Sheard—a powerhouse lineup of gospel talent. The song blends Glo’s personal storytelling with a spiritual message, creating a rare moment of vulnerability from one of rap’s boldest voices.
The award win is more than just a trophy—it’s validation that GloRilla can transcend genres and still stay authentic. Few rappers can pivot from street anthems to gospel records and make both work. Glo did it seamlessly.
GloRilla’s Influence Is Only Getting Bigger
With brand deals, chart success, and critical recognition all arriving in the same year, GloRilla is entering superstar territory. She’s no longer just a breakout rapper—she’s a force shaping the future of hip-hop.
Her adidas partnership is the latest proof that brands are taking notice. But more importantly, fans are still here for the music, the message, and the movement she’s building.
Whether it’s through powerful collaborations, nostalgic samples, or genre-defying projects, Glo continues to push boundaries. She’s doing it her way—loud, proud, and unapologetically Memphis.