GloRilla models in True Religion collaboration

GloRilla reveals True Religion collaboration

2025 continues to be a landmark year for GloRilla. Beyond her rise in hip-hop and lifestyle branding, she has now achieved a new milestone by winning a BET Award for Best Gospel for her inspiring song “Rain Down On Me.” This recognition highlights her artistic versatility and growing impact across multiple genres.

From headlining tours and launching brand collaborations to receiving prestigious industry awards, GloRilla is establishing herself as one of the most dynamic and influential artists of her generation. Let’s dive into what makes 2025 a breakthrough year for her.

BET Award Win: GloRilla’s Gospel Impact

At the recent BET Awards, GloRilla took home the trophy for Best Gospel for her powerful track “Rain Down On Me.” This win is significant for several reasons. First, it showcases her range beyond rap, proving she can excel in gospel music, a genre deeply rooted in emotional expression and spiritual depth.

“Rain Down On Me” has resonated with many listeners due to its uplifting message and soulful sound, which contrasts yet complements her energetic rap persona. The song’s success and BET recognition demonstrate GloRilla’s ability to reach diverse audiences and cross traditional genre boundaries.

This award not only elevates her career but also adds credibility and opens doors in new musical markets. For fans, it’s a reminder that GloRilla is more than just a rapper; she’s an artist with a broad creative vision.

Building Momentum with Brand Collaborations

While the BET Award puts her gospel work in the spotlight, GloRilla’s business ventures continue to build her brand off the stage. One of her standout partnerships is now with True Religion, the popular denim and apparel company. GloRilla’s style and attitude align perfectly with True Religion’s bold fashion identity.

Recent promotional photos show her wearing various True Religion jackets and jeans, bringing streetwear credibility and her unique flair to the brand. Adding to the campaign’s buzz, popular streamer Duke Dennis appears alongside her, bridging the worlds of music, fashion, and digital culture.

Earlier in the year, GloRilla also made waves with a collaboration with Checkers & Rally’s. She launched her own signature $4 Unforgettable Meal Deal, a move that cleverly combines her name recognition with a fan-favorite fast-food brand. This deal reflects how she is expanding her influence beyond music and fashion into lifestyle and culture.

Such collaborations highlight GloRilla’s savvy business sense, leveraging her popularity to build multiple income streams and connect with fans in authentic ways.

Music Milestones: The Glorious Tour & Hit Singles

GloRilla’s musical journey in 2025 has been marked by major milestones. Her 2024 debut album Glorious debuted at number five on the US charts, signaling her arrival as a serious contender in hip-hop. This momentum carried into 2025, with the Glorious Tour bringing her music directly to fans across the country.

Touring is essential for modern artists to deepen their fanbase, and GloRilla’s shows have been praised for their energy and emotional resonance. The tour allows her to showcase her artistry live, blending her raw lyrical style with infectious beats and genuine fan engagement.

In June, she headlined the Birthday Bash at Atlanta’s State Farm Arena, one of the city’s biggest annual events. This performance put her alongside some of hip-hop’s biggest names and further cemented her status as a headline-worthy artist.

July saw GloRilla returning to Memphis for her first annual Glo Bash concert. The event, held in her hometown, featured appearances from artists like Yo Gotti, BossMan Dlow, Muni Long, Rob49, and Sexyy Red. This celebration highlighted her commitment to her roots and her desire to uplift fellow Memphis artists.

“Typa”: Sampling Keyshia Cole’s Classic Hit

Among her popular singles in 2025, “Typa” stands out for its clever use of a sample from Keyshia Cole’s soulful “Love.” This song showcases GloRilla’s knack for blending hip-hop with R&B, paying homage to the genre’s past while creating something fresh and new.

Sampling well-known tracks is a powerful way for artists to connect different generations of listeners. In “Typa,” the emotional depth of Keyshia Cole’s original is preserved, while GloRilla’s distinctive voice and style bring it into a modern hip-hop context.

This mix of old and new appeals to a wide audience, from longtime R&B fans to younger hip-hop enthusiasts, strengthening GloRilla’s cross-genre appeal.

Why GloRilla’s 2025 Success Is Important

GloRilla’s 2025 story offers insight into how artists can build lasting careers today. It’s no longer enough to just release music; artists need to diversify, engage with fans on multiple levels, and build brands that resonate culturally.

Her BET Award win for Best Gospel shows her artistic growth and ability to reach diverse audiences. Meanwhile, her brand deals with True Religion and Checkers & Rally’s demonstrate smart business acumen.

Her touring and live events like Glo Bash illustrate the importance of connecting with fans in real life and celebrating local culture. This holistic approach is key to long-term relevance and success.

Takeaways from GloRilla’s Rise

• Genre Versatility: Crossing genres can open new opportunities and audiences. GloRilla’s success in gospel and hip-hop proves versatility matters.
• Smart Branding: Partnerships with apparel and food brands build lifestyle credibility and steady income streams.
• Touring & Live Shows: Real-world engagement keeps fan loyalty strong and helps artists grow organically.
• Honoring Roots: Returning to hometowns and supporting local scenes strengthens authenticity and community bonds.
• Creative Sampling: Respectful use of classic tracks bridges generations and enriches music.

What’s Next for GloRilla?

With a BET Award under her belt, ongoing tours, hit singles, and strong brand partnerships, GloRilla’s future looks bright. Fans can expect more genre-crossing music, larger live events, and possibly more collaborations that blend music, fashion, and culture.

Her ability to balance commercial success with artistic integrity is a blueprint for other emerging artists. In an industry often dominated by fleeting fame, GloRilla is building something meaningful and lasting.

GloRilla’s 2025 journey is a story of growth, versatility, and smart choices. Winning a BET Award for Best Gospel is a crowning achievement that highlights her depth as an artist. Coupled with successful tours and business ventures, she is proving she can thrive on many fronts.

Whether you’re a fan of her music or curious about the modern music industry, GloRilla’s rise offers valuable lessons. Her blend of talent, business savvy, and connection to her roots makes her one of the most exciting artists to watch in 2025 and beyond.

Keep an eye on GloRilla — her story is just getting started.