Doritos Guacamole returns for the first time in 20 years
A Flavor from the Past Makes a Comeback
After nearly two decades off the shelves, Doritos Guacamole is making a nostalgic comeback. First introduced in 2001 by Frito-Lay as a limited-time flavor, this creamy, zesty chip quickly won over fans. But in 2006, to the dismay of many, it disappeared — becoming one of the most requested flavor comebacks in Doritos history.
Now, after persistent demand and online campaigns, Frito-Lay is answering the call. As of April 28, 2025, Doritos Guacamole is officially back — but only for a limited time.
A Brief History: From Instant Hit to Disappearing Act
When Guacamole Doritos debuted in 2001, they quickly gained a cult following. The chip’s bold blend of avocado-inspired seasoning, subtle lime tang, and creamy texture set it apart in a sea of spicy and cheesy Doritos flavors. Despite its popularity, the flavor was pulled in 2006 — a move that left fans confused and disappointed.
Since then, online petitions, Reddit threads, and social media posts have kept the flavor alive in the digital memory of snack lovers. It became a symbol of early 2000s snack culture — the kind of flavor that sparks “remember when” conversations at gas station snack aisles.
The Comeback Tease That Broke the Internet
On April 18, 2025, Doritos made waves with an Instagram post featuring the caption:
“We know y’all been asking for this one.”
The subtle yet unmistakable reference sent longtime fans into a frenzy. It marked the beginning of a teaser campaign that built excitement across platforms like X (formerly Twitter), Reddit, and TikTok.
By the time the chips hit shelves on April 28, major outlets such as CBS6 Albany, KATV News, and 7NewsDC were echoing the hype. As one headline read:
“Holy moly, guacamole — Doritos just brought back a fan favorite!”
Where to Buy Guacamole Doritos in 2025
Doritos Guacamole is now available nationwide at most major retailers, including:
- Walmart
- Target
- Kroger
- Publix
- 7-Eleven
The chips are also expected to show up in vending machines and food service outlets, thanks to Frito-Lay’s expansive distribution network. However, no specific end date has been announced, so fans are advised to buy them while supplies last.
A Zesty New Twist: Will It Live Up to the Original?
This 2025 reintroduction isn’t just a rerun. Frito-Lay has added a “zesty new twist” to the Guacamole flavor, sparking mixed emotions.
Some fans are excited about the upgrade, while others are skeptical. As one Redditor put it:
“Just worried they’re gonna butcher it — their chips already lack seasoning.”
Others are optimistic, with one X user, @ProtAngelAlexis, praising the updated version:
“Doritos brought back the guacamole variety and they’re as bangin’ as ever. They slap, even.”
Still, not everyone is on board. X user @citazworld posted:
“Let the record show guacamole Doritos are ass.”
It’s clear the flavor’s return is stirring passionate opinions across the board.
Doritos Guacamole + Mountain Dew: A Perfect Pair?
In a savvy marketing move, Doritos is promoting Guacamole chips alongside Mountain Dew Baja Cabo Citrus — a limited-edition soda with orange and lime flavor notes. The combination is meant to complement the chip’s creamy, citrus-forward seasoning and offer a full-on flavor adventure.
This cross-brand synergy isn’t just creative — it’s strategic. Pairing a nostalgic chip with a new beverage gives snackers a reason to load up their carts (and their TikTok taste test playlists).
Nostalgia in a Bag: Why Now?
Frito-Lay’s decision to bring back Doritos Guacamole is part of a larger industry trend tapping into early 2000s nostalgia. From McDonald’s Snack Wraps to Surge soda, brands are reviving discontinued items to reignite consumer excitement — and cash in on collective memory.
It also comes amid a 3% drop in Frito-Lay’s North American snack volume during Q4 2024. Strategic flavor revivals like this serve dual purposes: generating short-term sales boosts and rekindling brand loyalty.
Creative Uses: Beyond the Bag
Doritos is encouraging fans to think outside the bag. Suggestions for Guacamole Doritos include:
- Loaded Nachos
- Casserole toppings
- Crusted chicken recipes
- Guacamole Doritos grilled cheese
These ideas not only spark creativity but also extend the product’s value, encouraging fans to experiment and share online.
Fan Campaigns Made It Happen
The return of Doritos Guacamole wasn’t a corporate whim — it was fan-powered. Over the years, thousands have signed Change.org petitions, posted throwbacks on Reddit, and tagged @Doritos with pleas to “bring it back.”
Now, that campaign has finally paid off — and Frito-Lay knows it. This relaunch is clearly a thank-you note to the most loyal snack fans out there.
Quality Control in the Spotlight
Frito-Lay hasn’t been without controversy lately. The company has issued several product recalls over the past two years, including:
- Tostitos Cantina chips (April 2025) for undeclared milk allergens
- Doritos (2023) for undeclared wheat and soy
While no issues have been reported with the Guacamole flavor, these past incidents add a layer of concern for some consumers about consistency and transparency.
Will It Stay or Go Again?
That’s the big question.
For now, Guacamole Doritos are back only for a limited time. But if fan response is strong — and sales reflect it — there’s always a chance the flavor could make a permanent return.
Frito-Lay has yet to confirm any long-term plans, but given the excitement, the ball is now in the fans’ court. Buy them. Post them. Review them. Show the brand you care.
What This Comeback Really Means
Snack food isn’t just about taste — it’s about time travel. The moment you open that green-and-gold bag of Guacamole Doritos, you’re transported back to sleepovers, Xbox nights, after-school convenience store runs, and the golden era of TRL and flip phones.
For younger fans discovering them for the first time, the flavor offers a bridge between generations, where something as simple as a chip becomes a shared experience.
If Doritos is paying attention — and they are — then this comeback might not be the end. It could be a test. A signal. A moment where fans prove that good things should never have to disappear forever.
Final Thoughts: Nostalgia Meets Modern Marketing
The 2025 return of Doritos Guacamole is more than just a flavor drop — it’s a cultural moment. It reflects the power of fan advocacy, the appeal of nostalgia, and the challenges of living up to a beloved memory.
Whether you’re here for the flavor, the throwback, or the marketing genius, one thing is clear: Doritos Guacamole is back — and the clock is ticking.