Jay Rock ft. Ab-Soul, ScHoolBoy Q, and Kendrick Lamar – “Say Wassup”
Jay Rock and Black Hippy Premiere “Say Wassup” Music Video
With just days to go before the release of his debut album Follow Me Home, Jay Rock is keeping fans excited with the release of the music video for “Say Wassup.” Featuring his Black Hippy collaborators Kendrick Lamar, ScHoolboy Q, and Ab-Soul, the video premiered today and immediately grabbed attention for its vibrant energy and celebration of Los Angeles culture.
A Glimpse Into Black Hippy’s Dynamic Chemistry
“Say Wassup” isn’t just another music video; it’s a showcase of Black Hippy’s unity and creativity. Shot in the heart of Los Angeles, the video captures Jay Rock and his fellow TDE artists clowning around their hometown, spitting bars in various iconic locations across the Los Angeles area. This laid-back, carefree vibe sets the tone for a track that celebrates the quartet’s rise from humble beginnings.
The video’s fish-eye lens aesthetic mirrors the free-spirited energy of the group, creating a nostalgic yet fresh feel reminiscent of West Coast classics from the likes of Dr. Dre and Snoop Dogg. Black Hippy’s camaraderie is on full display as they seamlessly trade verses, delivering a track that’s both entertaining and authentic.
Exploring the Lyrics of “Say Wassup”
The song’s lyrics reflect the realities of life for the TDE crew, blending humor, braggadocio, and reflection. Each member brings their unique perspective. Therefore, adding layers to a track that feels both personal and universal.
Ab-Soul kicks off the track with a confident hook that sets the tone:
“They know I put it down, now they wanna say wassup (Hey) / When you see me in your town, say wassup (Hey).”
Kendrick Lamar’s verse adds his signature wordplay and wit:
“I’m ghetto, my Kool-Aid need more sugar / Five-star suite, you ain’t know, sugar?”
ScHoolboy Q and Jay Rock round out the song with verses that mix grit and humor, capturing the essence of their upbringing and ambitions. Together, their verses highlight the group’s shared struggles and triumphs, painting a vivid picture of their journey.
The Visual Homage to West Coast Hip Hop
The “Say Wassup” music video is as much a celebration of Los Angeles as it is of Black Hippy’s artistry. The choice to film in locations throughout the city and the county of LA underscores the group’s connection to their roots. Meanwhile, the playful interactions between the members highlight their relatability.
The video’s style showcases an entirely new era of West Coast hip hop. First, with its fish-eye lens visuals. After that, its emphasis on camaraderie. It’s a modern take on a classic formula. Thus, blending nostalgia with innovation to create a video that feels timeless yet relevant.
Building Momentum for Follow Me Home
Jay Rock’s debut album Follow Me Home is set to drop on July 26, and “Say Wassup” offers a glimpse into what fans can expect. The album, which features contributions from Black Hippy and other notable artists, promises to be a defining project for Jay Rock and Top Dawg Entertainment.
Tracks like “Say Wassup” highlight Jay Rock’s ability to balance personal storytelling with broader themes. Thereby, showcasing his growth as an artist. The chemistry between Black Hippy members adds another layer of depth to the album, making it a must-listen for hip hop fans.
Fan Reactions and Anticipation
Since its premiere, the “Say Wassup” music video has sparked excitement among fans and critics alike. Social media platforms are buzzing with praise for the video’s vibrant energy and creative direction. Many fans have noted the group’s chemistry and expressed hope for a full-length Black Hippy album in the future.
The video’s ability to capture the essence of Los Angeles currently represents is astounding. Meanwhile, the video is also showcasing the unique talents of each Black Hippy member. As a result, it has resonated deeply with viewers. As anticipation builds for Follow Me Home, “Say Wassup” serves as a reminder of Jay Rock’s potential to leave a lasting impact on the hip hop landscape.
The Legacy of Black Hippy
“Say Wassup” is more than just a music video; it’s a testament to the power of collaboration and the importance of staying true to one’s roots. Black Hippy’s ability to blend individual styles while maintaining a cohesive group dynamic sets them apart from many other collectives in hip hop. What’s most interesting about Black Hippy is how they’re a collective – not a group.
Each member of Black Hippy, Jay Rock, Kendrick Lamar, ScHoolboy Q, and Ab-Soul are each solo artists. However, when they begin working together, they naturally morph into Black Hippy. From simply watching the video, that chemistry is obvious. So, that automatically adds an additional layer of entertainment to the visuals that support the “Say Wassup” song.
The video’s playful tone and focus on authenticity reflect the group’s commitment to creating music that resonates with their audience. As Jay Rock prepares to release Follow Me Home, the strength of Black Hippy’s collective vision is clearer than ever.
Conclusion
Jay Rock’s “Say Wassup” music video is a celebration of talent, unity, and Los Angeles culture. Featuring standout performances from Kendrick Lamar, ScHoolboy Q, and Ab-Soul, the video captures the essence of Black Hippy’s unique dynamic while offering a fresh take on West Coast hip hop traditions.
As fans eagerly await the release of Follow Me Home, “Say Wassup” serves as a powerful reminder of Jay Rock’s artistry and the collective brilliance of Black Hippy. With its blend of vibrant visuals, clever lyrics, and infectious energy, the video is sure to leave a lasting impression on viewers and solidify Black Hippy’s place in hip hop history.
Jay Rock established himself as not only the face of TDE, but the face of the New West. While others, like YG and Ty$ have had more commercial success, Jay has a movement. In addition, he has potential to truly become a star. Not only does he have the potential, but Jay Rock has Dr. Dre in his corner. Early this year, he worked with Dre on Detox. Now, he’s days away from the release of his debut album.