Ironically, when Jay Z took over as president of Def Jam, it looked like he couldn’t get any bigger. But, he flipped his position into a new deal with Live Nation, worth many more millions. The deals continued to pile in and now Jay Z is doing TIDAL.
A random purchase Jay Z put in a streaming service led to partnerships with several artists. Among them is Prince, Usher, Nicki Minaj, Beyonce, Madonna, Rihanna, J. Cole, and many others. This has made for tons of exclusive content.
The media had fun looking at TIDAL’s failures, but Jay Z had a message for everyone. His new venture is up to 1 million subscribers and Jay Z is celebrating in typical Hov fashion. He is doing the #TIDALX1020 concert at Barclays Center in Brooklyn, with performances from Prince, Usher, Nicki Minaj, Lil Wayne, T.I., Jimmy Kimmel, Beyoncé, Damian Marley, Indochine, Thomas Rhett, Fabolous, DJ Cipha Sounds, DJ Reflex and many more.
