Jay-Z is experiencing lagging sales on the #444Tour and his Fresno show is cancelled after ticket prices were reduced to around $10

Jay-Z cancels Fresno show after reducing ticket prices to $10

No matter who it is, everyone has their time on top, and that time comes to an end. This is something Jay-Z is probably more aware of, than the average person. Because of this, he changed the rules to ensure his stay would extend. Not only is Jay-Z a rapper, but he is also an esteemed businessman. As a result, he makes business moves with his music.

When he released Magna Carta Holy Grail, Jay-Z sold one million album copies to Samsung, for their smartphones, to ensure going platinum. He did a similar deal for 4:44, which helped it quickly reach platinum. Turns out, he went platinum with actual sales, both times. However, the current landscape of hip hop artists is no longer geared towards guys like Jay-Z.

4:44 may very well be the album of the year, but the tour isn’t necessarily must-see on the West Coast. Already, there have been reports of lagging tour sales, leading to prices dropping to $10. However, when the tour was still on the East Coast, Jay-Z had to add a second Brooklyn tour date. Now, there is a report of the Fresno show being cancelled, altogether.

Source: Fresno Bee

Jay-Z cancels Fresno show after reducing ticket prices to $10