Kanye West made $7 million in merch, from “DONDA” album, despite not releasing it, according to reports

Seemingly, everything Kanye West touches turns to money. Despite not releasing his Donda album, West has the most-popular album, in the nation. According to reports, Kanye set the Apple Music record for streams, with his listening party generating 5.4 million streams.

Kanye West always spoke on his impact, as an artist, saying he is the greatest of this generation. Definitely, he has kept people interested in all of his projects. Via his Yeezy brand, he has become one of the biggest moguls in fashion, returning Adidas to prominence.

In promotion of Donda, Kanye West has held two listening events, at Mercedes-Benz Stadium, in Atlanta. Not only has he set Apple Music streaming records, Kanye also made millions, according to reports. The reports claim Mr. West made $7 million, off Donda merch sales.

Source: Complex