Kanye West posts pic with Adidas CEO and says he offered him a new deal [PHOTO]

Kanye West runs into Adidas CEO and says he proposed new deal

Kanye West seemingly destroyed his empire on “Drink Champs,” in October 2022. In spite of his accomplishments, his company was dealing with a lot of pushback. At the time, Kanye was lauded for his company, Yeezy, having partnerships with Gap, Adidas, and Balenciaga. However, each partnership was going against his ideas. As a result, he ranted against them. His controversial words led to each company terminating the partnership. A year and a half later, Ye is sitting with the CEO of Adidas.

Kanye West and Adidas briefly resumed the partnership in 2023. This was done to get rid of the remaining inventory. In the first day, the Yeezy relaunch made over $20 million. After that, Kanye West relaunched Yeezy as an independent company. Despite the money Yeezy was initially making, the company was only taking in around 15% of the overall profits. So, with the $1.7 billion that Yeezy made in 2021, only 15% of that went to the actual company.

Kanye West always has been a disruptor in the business world. Every industry he got into, he’s changed the game, and claimed the top spot. In each industry, there’s always some form of gatekeeping going on, preventing him from reaching his full potential. Last year, Ye quietly relaunched Yeezy with the $200 sock shoe, which was popular on social media. Now, he’s posted a photo of him with Adidas’ CEO. He said they have talked business, with him proposing an 80/20 deal in Yeezy’s favor.

Source: Hollywood Unlocked

Kanye West runs into Adidas CEO and says he proposed new deal