Kendrick Lamar and SZA’s “Luther” reaches 5x platinum eligibility

Kendrick Lamar and SZA’s “Luther” hits 5x platinum eligibility

Kendrick Lamar and SZA are redefining what it means to dominate the music industry. Their newest collaboration, “Luther,” is more than just a hit—it’s a cultural moment. The song has broken records, swept awards, and fueled a sold-out global tour. At a time when many collaborations fade within weeks, “Luther” has proven it has staying power, earning 5× Platinum certification and holding the Billboard Hot 100’s No. 1 spot for 13 consecutive weeks.

But this isn’t just about numbers. It’s about two of the most impactful artists of their generation pushing creative boundaries—together.

From Studio to History Books: The Rise of “Luther”

“Luther” debuted as part of Kendrick Lamar’s 2024 album GNX, and it didn’t take long to catch fire. The track blends emotionally raw vocals from SZA with Kendrick’s razor-sharp lyrical delivery. The production is equally layered, rooted in neo-soul, hip-hop, and classic R&B stylings.

Fans instantly connected with its message of vulnerability, identity, and resilience—core themes in both artists’ discographies. Critics praised its storytelling and musical arrangement, noting how the track speaks to generational struggles and healing without preaching.

What happened next was unprecedented: the song began climbing the charts faster than any Kendrick-SZA release before.

Billboard Hot 100: A 13-Week Reign

“Luther” began modestly on the Billboard Hot 100, debuting in the top 10. But thanks to viral social media buzz, playlist placement, and massive streaming numbers, the track hit No. 1 by March 1, 2025.

It stayed there for 13 consecutive weeks.

For perspective, that kind of chart dominance is rare. Only a few songs in the last decade—like “Old Town Road” and “As It Was”—have reached that level of longevity. For Kendrick and SZA, it marks the longest-running No. 1 of their careers. It’s also a benchmark in their genre, which traditionally sees shorter stays at the top compared to pop.

Global Chart Success

The track didn’t just rule in the U.S. In New Zealand, it debuted at No. 1 and returned to the top spot after Kendrick’s Super Bowl LIX halftime performance. In the UK, Canada, Germany, and South Africa, “Luther” consistently stayed in the top 10 throughout spring 2025.

This international acclaim highlights how universal the song’s message is—and how Lamar and SZA’s influence reaches far beyond American borders.

Certified 5× Platinum: What That Really Means

Over the weekend, “Luther” achieved 5× Platinum eligibility. In RIAA terms, that’s five million units sold—including digital downloads and streaming equivalents. But the certification is about more than sales; it’s a signal of cultural impact.

Very few hip-hop and R&B collaborations have reached this milestone. Songs like “Empire State of Mind” by Jay-Z and Alicia Keys or “Love the Way You Lie” by Eminem and Rihanna come to mind. “Luther” now belongs in that elite tier.

This level of success also cements SZA as a streaming powerhouse and Kendrick as a continued commercial force, even deep into his already legendary career.

BET Awards 2025: Best Collaboration Win

Last week, “Luther” took home Best Collaboration at the 2025 BET Awards. The moment was a celebration not just of the song, but of what it represents—Black excellence, creative synergy, and powerful storytelling.

The BET Awards are known for honoring authentic artistry and cultural contribution. This win further validates Kendrick and SZA’s ability to make meaningful, relevant music in an era where many hits are fleeting.

The performance that night was widely praised as one of the best of the evening—minimalist yet emotionally charged, with Kendrick and SZA feeding off each other’s energy.

The Grand National Tour: A Shared Victory Lap

The Grand National Tour kicked off in mid-April 2025, with over 35 North American stops including major cities like Los Angeles, Atlanta, Toronto, and Chicago. It wraps up this week in Washington, D.C., on June 18.

On July 2, the tour picks up again in Cologne, Germany, for the start of the UK and European leg, with shows in cities like Paris, Amsterdam, Glasgow, and London. It’s expected to continue through mid-August.

What makes the tour special?

• Dual headline format: SZA and Kendrick alternate lead roles depending on the night.
• Shared staging and visuals: Inspired by the 1987 Buick Grand National (the namesake of the tour) and Kendrick’s Super Bowl visuals.
• Fan-first setlists: Including hits like “Luther,” “All the Stars,” “The Weekend,” and “Alright.”

Fan reactions across TikTok and YouTube have been glowing, calling it “one of the best hip-hop shows in years” and “a masterclass in stagecraft and emotional performance.”

Why Collaborations Matter in 2025

Music collaborations aren’t new—but the best ones today reflect more than just business deals. They reflect trust, vision, and narrative alignment. Kendrick and SZA don’t just share a label; they share a worldview.

In a crowded digital music landscape, collabs like “Luther” cut through the noise. They’re strategic but organic, driven by mutual respect rather than chart strategy alone.

This makes their joint projects feel authentic—something that resonates deeply with fans, especially those who value substance in an era of virality.