Kendrick Lamar, SZA, Doechii, GloRilla and more perform at TDE’s Christmas concert and toy drive

Top Dawg Entertainment (TDE) has once again delivered a holiday experience like no other. The label’s 11th annual Christmas Concert and Toy Drive in Los Angeles’ Watts neighborhood was a star-studded celebration that brought together music legends, rising stars, and the community for an unforgettable night of giving and entertainment.

This year’s concert was more than just a concert—it was a testament to TDE’s ongoing commitment to both the music world and its roots in the city of Los Angeles. With top artists like Doechii, SZA, Kendrick Lamar, and special guest GloRilla, the night blended amazing performances with a heartfelt mission to give back. Let’s take a deeper look into the event and explore why it was such an unforgettable evening.

TDE’s Commitment to the Watts Community

For over a decade, TDE’s annual Christmas concert and toy drive has been a signature event in Watts, a neighborhood with a rich history and a deep sense of community. TDE’s involvement goes beyond music, as the label has always prioritized giving back, particularly during the holiday season. This year, thousands of toys were distributed to families in need, and the event was an opportunity for TDE to reaffirm its commitment to helping local communities.

What’s unique about TDE’s approach is that the event brings together both the music and the people. Fans from all walks of life gathered to witness some of the biggest names in music perform for a cause that resonates deeply with the Los Angeles community. It’s an experience that goes beyond the glitz of Hollywood—it’s about real people, real impact, and real music.

TDE Artists Shine on Stage

As expected, the night was packed with incredible performances from TDE’s talented roster. Among the standouts were performances from SZA, Doechii, and former TDE artist Kendrick Lamar, who all showcased why they’re some of the biggest names in music right now.

SZA has been on an unstoppable run in 2024. Her hit single “Saturn” has not only peaked at number six on the Billboard Hot 100 but is also platinum-certified. The track continues to dominate airwaves and streaming platforms, and with two nominations for the 2025 Grammys, it’s clear that SZA is in the prime of her career. At the concert, she delivered a captivating set that highlighted her vocal range and emotionally charged songwriting. Her performance had the crowd singing along to every word, making it one of the night’s most memorable moments.

Doechii, who released her highly anticipated mixtape “Alligator Bites Never Heal” earlier this year, was another artist who commanded attention. With three Grammy nominations already in the bag for 2025, Doechii’s performance proved why she’s one of the hottest rising stars in hip hop and R&B. Her raw energy and bold stage presence electrified the audience as she performed tracks from her mixtape, further solidifying her place in the industry.

Moreover, Kendrick Lamar, though no longer officially signed to TDE, remains incredibly close to the label and the community that helped launch his career. His performance was a highlight of the night. Lamar took the stage with his latest project GNX, which recently debuted at number one on the Billboard 200. The set featured some of the most powerful tracks from his chart-topping album, and his lyrical genius was on full display as he captivated the crowd with his thought-provoking verses. Lamar’s performance wasn’t just a concert—it was a testament to his artistic growth and his deep connection to his roots.

Special Guest GloRilla Brings the Heat

In addition to the powerhouse TDE performances, Memphis rapper GloRilla made a special appearance that left the crowd buzzing. Known for her breakout mixtape “Ehhthang Ehhthang,” GloRilla has taken 2024 by storm. Her catchy, street-smart rhymes and fierce delivery have made her a favorite among fans and critics alike. GloRilla’s appearance at the concert was a welcome surprise, and she didn’t disappoint. Her high-energy set included some of her biggest hits, bringing a fresh vibe to the stage and keeping the crowd hyped all night long.

Her mixtape, “Ehhthang Ehhthang,” has been one of the standout projects of 2024, and with multiple hit singles, it’s clear that GloRilla is carving out a lane for herself in hip hop. Her collaboration with TDE artists at the concert was a powerful reminder of the unity within the music industry and how artists can come together to create magic for their fans.

The Importance of the Toy Drive

While the performances were undoubtedly a highlight, the core purpose of the event was to give back to those in need. The Christmas concert and toy drive are a crucial part of the event’s legacy. Each year, TDE works to ensure that local families in the Watts area have a better holiday season. Thousands of toys were distributed to children, creating smiles and joy for families who may otherwise struggle during the holidays. This sense of community and togetherness is what makes TDE’s concert so special—it’s about more than just music.

TDE’s charitable efforts are a reflection of the label’s deep connection to the city of Los Angeles, particularly to areas like Watts, which have historically been underrepresented and underserved. Through events like the Christmas concert, TDE has proven that it is more than just a music label—it’s a force for good, using its platform and resources to uplift communities and create lasting change.

TDE’s Ongoing Impact on the Music Industry

Furthermore, TDE has always been known for its high-quality music and its ability to discover and nurture exceptional talent. Over the years, the label has launched the careers of some of hip hop and R&B’s most iconic artists, including Kendrick Lamar, SZA, and Schoolboy Q. But beyond the chart-topping hits and critical acclaim, TDE’s legacy is rooted in its genuine care for both its artists and the people who support them.

Therefore, with the label’s 2024 successes—including the dominance of SZA, Kendrick Lamar’s new album, and Doechii’s rise to prominence—it’s clear that TDE continues to set the bar for excellence in the industry. The Christmas concert and toy drive serves as a perfect example of the label’s commitment to using its influence for good, ensuring that the music world can be a vehicle for positive change.

Fans and Community Come Together

One of the most powerful aspects of TDE’s Christmas concert was the way it brought people together. Fans from all over Los Angeles and beyond gathered at the event, united not just by their love for the music, but by the shared experience of being part of something bigger than themselves. Whether it was through the joy of seeing their favorite artists live or the collective spirit of giving back, this was a night that emphasized the power of music to create community.

The concert proved that while music may be the driving force behind TDE’s success, it’s the relationships built with fans and the commitment to community that truly defines the label. The people of Watts and beyond will continue to feel the effects of this event long after the last note was played.

Looking Ahead to 2025 and Beyond

As we close out 2024, TDE’s influence continues to grow, and it’s clear that the label’s impact will only become more significant in the years ahead. With upcoming Grammy nominations, potential new releases, and more community-focused events, TDE shows no signs of slowing down. The Christmas concert and toy drive was not just a celebration of the holiday season but a preview of what’s to come as TDE continues to change the game for both music and the community.

In conclusion, TDE’s 11th Annual Christmas Concert and Toy Drive was more than just a night of entertainment—it was a celebration of music, community, and giving. With powerful performances from TDE’s best artists and a strong sense of purpose, the event will go down as one of the most memorable in the label’s history. The night not only entertained but also reminded everyone why TDE remains a force to be reckoned with in the world of music.