Kendrick Lamar’s “Not Like Us” video boosts sales of Tam’s Burgers in Compton

Kendrick Lamar’s “Not Like Us” video boosts Tam’s Burgers’ sales

In a groundbreaking fusion of music and local commerce, Kendrick Lamar’s latest music video release, “Not Like Us,” has sparked a remarkable surge in business for Tam’s Burgers, a beloved establishment on Rosecrans Ave in Compton.

The video, which amassed a staggering 20 million views within just 24 hours on YouTube, prominently features Tam’s Burgers, aligning with Lamar’s deep-rooted connection to his hometown. Lauro Hernandez, manager of Tam’s Burgers, revealed to TMZ that since the video’s debut, sales have skyrocketed between 30% to 40%. This surge in business, according to Hernandez and his son Bryan Noe, is directly attributed to the video’s captivating portrayal of the restaurant.

Tam’s Burgers, known for its authentic flavors and community presence, found itself at the center of Lamar’s narrative once again. The video not only showcased the restaurant’s distinctive ambiance but also highlighted Kendrick Lamar’s personal favorite – the bacon cheeseburger – further solidifying its appeal among viewers and local patrons alike.

Hernandez shared insights into his long-standing relationship with Kendrick Lamar, spanning over two decades. This connection, he noted, played a pivotal role in Tam’s Burgers being chosen as a filming location for the video, temporarily closing its doors for a day, to capture the essence of Compton’s cultural backdrop.