Kendrick Lamar’s “Not Like Us” video sets record as most viewed hip-hop video in 2024

Kendrick Lamar has once again set the internet on fire with his latest release, the highly anticipated music video for “Not Like Us.” Dropped on Thursday, the video quickly became a viral sensation, racking up over 20 million views within the first 24 hours, making it the most-watched hip-hop video of 2024. Currently, the view count stands at an impressive 25 million, a testament to Kendrick’s unparalleled influence in the music industry.

“Not Like Us” has been a standout hit since its release in early May, marking the fourth Drake diss track Kendrick unleashed in a single week. The track debuted at number one on the Billboard Hot 100, further solidifying Kendrick’s dominance in the hip-hop scene. Within just two weeks, the song achieved 2x platinum status, highlighting its massive popularity and the fervent support from Kendrick’s fanbase.

The music video, which features Kendrick in Compton alongside Mustard and his family, has captivated audiences with its powerful imagery and bold statements. A particularly striking moment is when Kendrick smashes an OVO-themed piñata, a direct jab at Drake, which has fueled discussions and debates across social media platforms.

Kendrick’s “Not Like Us” is not just a musical release; it’s a cultural moment. The combination of its controversial subject matter and Kendrick’s masterful storytelling has made it a must-watch, not just for fans of hip-hop, but for anyone interested in the ongoing saga between two of the genre’s biggest names.

As “Not Like Us” continues to dominate YouTube and social media, it’s clear that Kendrick Lamar has once again proven why he remains at the top of the game. His ability to blend provocative themes with compelling visuals ensures that this release will be remembered as one of the defining moments in hip-hop for 2024.