Kendrick Lamar’s “Not Like Us” video surpasses 100 million views

Kendrick Lamar’s “Not Like Us” video surpasses 100 million views

Kendrick Lamar continues to assert his dominance in 2024, with his smash hit “Not Like Us” becoming one of the most talked-about tracks of the year. Released in early May as part of a quartet of Drake diss tracks, the song has captivated fans with its bold lyrics and intense delivery. Now, just a few months later, the official music video for “Not Like Us” has hit a major milestone, surpassing 100 million views on YouTube since its release on July 4th, per Chart Data.

The visually compelling video, which features Kendrick in his element, has not only resonated with audiences but has also solidified the track’s status as a cultural phenomenon. The video’s rapid rise in viewership is a testament to Kendrick’s unwavering impact on the music scene, as fans continue to dissect every frame and bar.

In addition to its massive online success, “Not Like Us” has earned Kendrick a coveted nomination for Song of the Year at the upcoming MTV Video Music Awards (VMAs). The competition is fierce, with the category featuring other heavyweights like Taylor Swift and Post Malone’s “Fortnight,” Jack Harlow’s “Lovin On Me,” and Teddy Swim’s “Lose Control.” Despite the tough lineup, many are betting on Kendrick to take home the award, given the song’s cultural significance and the momentum it has gained.

Kendrick Lamar’s ability to consistently deliver impactful music that resonates across demographics has made him a standout artist in a crowded field. As the VMAs approach, fans and critics alike are eagerly anticipating whether “Not Like Us” will continue its victorious run. With 100 million views and counting, Kendrick has already proven that he’s not just in the conversation—he’s leading it.