Kendrick Lamar’s “Not Like Us” video surpasses 40 million views

Kendrick Lamar’s “Not Like Us” video surpasses 40 million views

Kendrick Lamar continues to dominate headlines with his latest single, “Not Like Us,” which has stormed to the top of the Billboard Hot 100 chart since its release in early May. The track, renowned for its bold lyrical shots at Drake, achieved an impressive milestone by going double platinum within just two weeks, solidifying Kendrick’s stature as a formidable force in contemporary rap.

The buzz around “Not Like Us” intensified on July 4 with the release of its highly anticipated music video. In a remarkable display of fan support and engagement, the video shattered records, amassing over 20 million views on YouTube within its first 24 hours. This achievement not only underscored Kendrick Lamar’s immense popularity but also highlighted the video’s cinematic appeal and thematic depth.

Since its debut, the “Not Like Us” video has continued to captivate audiences worldwide, recently surpassing 40 million views. Viewers were treated to a visual feast featuring scenes such as Kendrick Lamar and Not Like Us producer Mustard chilling at the iconic Tam’s Burgers in Compton, appearances by NBA star DeMar DeRozan (a fellow Compton native), intimate moments with Kendrick and his wife, and more, all contributing to its viral success.

Critics have praised the video for its artistic direction and Kendrick Lamar’s ability to blend personal narrative with social commentary, further cementing his reputation as a visionary artist.

Kendrick Lamar’s “Not Like Us” video surpasses 40 million views