By The Hip Hop Writer
Hip Hop Vibe Staff Writer
Years ago, Lil Wayne established himself as the “top dog” in the rap game. The way 1990s hip hop fans followed The Notorious B.I.G., fans of the current generation now follow Lil Wayne. Established as one of the focal points of the rap game, Lil Wayne was lacking endorsement deals and partnerships. In one move, Lil Wayne established all of this, with his clothing line launched, and now he has a major partnership in the works.
Lil Wayne has established a partnership with Mountain Dew, as he will be the face of their upcoming campaign, DEWeezy. The partnership will officially launch at the upcoming SXSW event, which features the XXL Freshmen 2012 rappers. With Lil Wayne going into business with Mountain Dew, his partner, Cortez Bryant, released an official statement.
Read Cortez Bryant’s statement below:
“We are excited to partner Lil Wayne’s brand with a brand like Mountain Dew, a household name. [B]y showing interest in Lil Wayne, both Mountain Dew and the Glu Agency showed us they were forward thinking and valued the impact that Lil Wayne’s brand has had and will continue to have on global pop culture.” – Cortez Bryant.
