#NATPE2016: Mark D’Arcy, Facebook’s Chief Creative Officer, talks mobile innovation

Mark D'Arcy NATPE 2016By Tony Lesesne
Hip Hop Vibe Staff Writer

Some changes are permanent, such as the social media revolution. As technology grew, it was bound to take place and Facebook made sure they were on top of it. Due to this, Facebook has remained the biggest social media platform for eight years.

Mark D’Arcy is a critical member of the Facebook team, serving as the creative head. The proper title is Chief Creative Officer of Facebook’s Creative Shop. This week, Mark D’Arcy is also in Miami for NATPE 2016.

NATPE has several panels from the top media executives and Mark D’Arcy spoke at one of them. While he spoke, he delivered some wise and inspiring messages to those who listened. His take on the mobile revolution spoke volumes, as he said “the world is not going mobile, it has gone mobile.”

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