NBA on NBC returns with Michael Jordan as special contributor
Michael Jordan Joins NBC Sports as NBA Contributor for 2025 Season
In a move that bridges the past and present of basketball broadcasting, Michael Jordan will join NBC Sports as a special contributor when the network regains NBA broadcasting rights for the 2025–26 season. The announcement was made on May 12 during NBC’s annual upfront presentation at Radio City Music Hall, drawing excitement from longtime fans and sports media professionals alike.
“I am so excited to see the NBA back on NBC,” Jordan shared in a video statement. “The NBA on NBC was a meaningful part of my career, and I’m excited about being a special contributor to the project.”
For users seeking clarity on what this means for the future of NBA coverage—and for fans eager to see Jordan back on screen—this article offers a comprehensive, user-centric breakdown of the announcement, Jordan’s legacy, NBC’s history with the NBA, and what viewers can expect.
Michael Jordan’s Legendary NBA Career
Michael Jordan’s basketball career is the foundation for his cultural and commercial influence. He played 15 seasons in the NBA, winning six championships with the Chicago Bulls between 1991 and 1998. Known for his clutch performances and fierce competitiveness, Jordan earned five NBA MVP awards, six Finals MVPs, and 10 scoring titles.
Nicknamed “Air Jordan” for his soaring dunks and unmatched athleticism, he became a household name worldwide. He retired in 1993, returned in 1995, and completed a second three-peat with the Bulls. After a brief retirement, he played two final seasons with the Washington Wizards from 2001 to 2003.
For those unfamiliar with his full impact, Jordan still holds the highest regular-season scoring average in NBA history (30.1 points per game) and an even higher playoff average (33.4 points per game). He was inducted into the Naismith Memorial Basketball Hall of Fame in 2009 and again in 2010 with the Dream Team.
Michael Jordan’s Role in NBC’s NBA Revival
NBC’s announcement marks the return of NBA broadcasts to its network after a 23-year hiatus. From 1990 to 2002, NBC was synonymous with the NBA’s golden age, covering all six of Michael Jordan’s championship wins with the Chicago Bulls.
Now, the network brings that history full circle by including Jordan as a special contributor. While specific details of his on-air role are still emerging, sources close to NBC suggest that Jordan will provide pre-game analysis, historical insights, and feature commentary during marquee matchups.
For fans and viewers, Jordan’s presence adds unparalleled credibility and nostalgia to NBC’s return. It also speaks to the network’s strategic intent to elevate its NBA coverage with iconic voices who shaped the game.
The History Between NBC and the NBA
NBC previously held NBA broadcasting rights from 1990 until 2002. During that time, the network’s coverage featured legendary commentators like Marv Albert, Bob Costas, and Ahmad Rashad—and introduced the unforgettable “Roundball Rock” theme song by John Tesh. More than just entertainment, NBC’s era of coverage helped make the NBA a global phenomenon.
That era also coincided with Jordan’s dominance in the league, making NBC the de facto chronicler of his career. Fans fondly remember “NBA on NBC” as the platform that brought Jordan’s greatness into their homes, week after week.
For NBA enthusiasts, NBC’s return represents not just a change in media rights, but a revival of basketball storytelling at its best.
Beyond the Court: Jordan’s Business Empire
While many remember Jordan for his exploits on the hardwood, his business ventures are equally legendary. In 1984, he partnered with Nike to launch the Air Jordan sneaker line—still a top seller today. He starred in the cult-classic Space Jam (1996) and was the subject of the Emmy-winning documentary The Last Dance (2020).
Jordan became a minority owner of the Charlotte Hornets in 2006 and purchased a controlling stake in 2010, holding majority ownership until 2023. He also co-owns 23XI Racing in NASCAR. In 2016, he became the first NBA player to become a billionaire. As of May 2025, Forbes estimates his net worth at $3.5 billion.
For viewers, Jordan’s inclusion on NBC goes beyond basketball—it’s a blend of legacy, branding, and business brilliance that connects generations of fans.
What NBC’s NBA Coverage Will Look Like in 2025
NBC’s deal to regain NBA rights begins in October 2025 and spans prime-time games, playoff matchups, and exclusive holiday broadcasts. This move ends a 23-year gap since the league last aired on NBC, previously replaced by ABC and ESPN.
Industry insiders expect NBC to build a new broadcast team that blends past icons like Jordan with fresh media talent. The network is also reportedly considering reintroducing legacy segments such as Inside Stuff-style features and long-form storytelling akin to NBA Classics.
For users craving elevated sports journalism, NBC’s commitment to multi-platform content—including Peacock—offers flexible viewing options and deeper coverage.
Fan Reactions to Jordan’s Return
The news of Michael Jordan joining NBC’s NBA team sparked immediate buzz on social media. On X, one fan wrote, “This is what nostalgia looks like,” while another said, “MJ back on NBC? Childhood dreams unlocked.”
Many sports outlets also weighed in. ESPN called the move “a major cultural flex,” while Bleacher Report highlighted the synergy between Jordan’s brand and NBC’s storied basketball history.
For younger viewers discovering Jordan through The Last Dance or Air Jordans, this marks their first opportunity to see him in a live NBA role. For longtime fans, it feels like a homecoming.
Why This Move Makes Sense—For Fans and the Future of Broadcasting
For basketball fans, Michael Jordan joining NBC isn’t just about commentary—it’s about connection. His role bridges the nostalgia of past championships with the excitement of a new broadcasting era. Whether you’re a seasoned NBA viewer or someone discovering the game anew, Jordan’s presence enriches the experience.
It’s also a win for NBC, which aims to re-establish itself as the gold standard for sports storytelling. And for viewers, it signals a shift back toward in-depth, personality-driven coverage—something many fans have missed.
This announcement isn’t just sports news. It’s a signal that the NBA is returning to a format that once defined it—and Jordan is leading the charge.