New Video of the Day: Gucci Mane – “What It’s Gonna Be”
Gucci Mane Debuts “What It’s Gonna Be” Visuals
Gucci Mane continues his prolific streak with the release of the music video for “What It’s Gonna Be,” a standout track from his seventh studio album, The Appeal: Georgia’s Most Wanted. Directed by the renowned Mr. Boomtown, the video showcases Gucci’s vibrant persona, paired with a lively house party atmosphere that complements the song’s high-energy production.
Released on September 28, 2010, The Appeal: Georgia’s Most Wanted marks a pivotal moment in Gucci Mane’s career. The album serves as a sequel to his 2009 project, The State vs. Radric Davis. In addition, it solidifies his reputation as one of Atlanta’s most influential artists. With standout production from industry heavyweights like Drumma Boy and appearances from prominent collaborators, the album peaked at number four on the Billboard 200. Thus, selling over 61,000 copies in its first week.
A High-Octane Visual Experience
The “What It’s Gonna Be” music video opens with a black-and-white aesthetic. Thus, bringing a modern edge to its classic party setting. Gucci Mane’s commanding presence is amplified by Mr. Boomtown’s dynamic direction. As a result, capturing the trap essence and energy that Gucci is known for. The video features an extravagant house party where every detail, from the décor to the attendees, screams luxury and celebration.
This vibrant visual matches the track’s infectious energy. Produced by Drumma Boy, “What It’s Gonna Be” delivers a beat-heavy anthem that encapsulates Gucci’s larger-than-life persona. The lyrics, brimming with confidence and flair, make it clear why Gucci Mane remains a dominant figure in the hip-hop scene.
Breaking Down the Song’s Themes and Lyrics
“What It’s Gonna Be” finds Gucci Mane reflecting on his success, flaunting his wealth, and navigating the spotlight with unapologetic swagger. The song highlights Gucci’s unique lyrical delivery, combining witty wordplay with an unmistakable Southern drawl. With lines like “Too many stacks on me, so many racks on me, got your dime on my line asking what it gon’ be,” Gucci asserts his position at the top of the rap game.
The track also showcases Drumma Boy’s signature production style, featuring hard-hitting beats and melodic undertones that create a hypnotic rhythm. Gucci Mane’s verses are complemented by a catchy chorus that keeps listeners engaged, making it a standout track on The Appeal: Georgia’s Most Wanted.
Behind the Scenes: The Making of The Appeal: Georgia’s Most Wanted
The Appeal: Georgia’s Most Wanted is a testament to Gucci Mane’s resilience and creative vision. The album was recorded shortly after Gucci’s release from Fulton County Jail in May 2010. Despite the challenges he faced, Gucci Mane quickly reestablished his presence in the industry with a series of mixtapes and viral releases, including Ferrari Music and Buy My Album.
In an interview leading up to the album’s release, Gucci stated, “I set out five years ago to be the #1 rapper in Hip-Hop. That journey continues with an even sharper focus.” His commitment to his craft is evident in the album’s polished production and strategic collaborations, which include appearances from heavyweights like Swizz Beatz, Pharrell, and Wyclef Jean.
While “What It’s Gonna Be” was not an official single from the album, its music video adds another layer to the album’s promotional efforts. The track’s inclusion in the visuals further emphasizes Gucci’s ability to turn every song into a cultural moment.
A Visual Collaboration with Mr. Boomtown
Mr. Boomtown, known for his cinematic storytelling, elevates the “What It’s Gonna Be” music video with his signature style. The director masterfully balances simplicity and sophistication, using the black-and-white palette to highlight the energy of the party. The result is a visual that feels both timeless and modern, perfectly aligning with Gucci Mane’s artistic brand.
The house party depicted in the video serves as a metaphor for Gucci’s lifestyle—opulent, energetic, and unapologetically bold. Each frame captures the essence of the Atlanta rapper’s personality, making the video an essential complement to the track.
Gucci Mane’s Everlasting Influence on Hip-Hop
Gucci Mane’s ability to innovate while staying true to his roots is a significant reason for his enduring influence in hip-hop. As The Appeal: Georgia’s Most Wanted continues to make waves, tracks like “What It’s Gonna Be” remind listeners of Gucci’s unique ability to blend lyrical storytelling with irresistible beats.
The video’s release further solidifies Gucci Mane’s place in the industry, showcasing his evolution as an artist while maintaining the charisma that has always set him apart. With a robust discography and a reputation for consistency, Gucci Mane remains a driving force in the hip-hop world.
Credits and Collaborators
The success of “What It’s Gonna Be” is a testament to the team behind it. Produced by Drumma Boy, the track benefits from a polished mix by Leslie Brathwaite, with Colin Leonard handling mastering duties. The music video, brought to life by Mr. Boomtown, adds a visual narrative that enhances the song’s impact.
Other Highlights from The Appeal
While The Appeal: Georgia’s Most Wanted features numerous standout tracks, “What It’s Gonna Be” captures the essence of Gucci Mane’s artistry. The album showcases his ability to navigate multiple styles, from hard-hitting club anthems to introspective tracks. Songs like “Gucci Time” featuring Swizz Beatz and “Making Love to the Money” further demonstrate his versatility, ensuring that The Appeal remains a significant entry in Gucci Mane’s catalog.
Conclusion: A Milestone in Gucci Mane’s Career
The release of the “What It’s Gonna Be” music video is another milestone in Gucci Mane’s rising career. It serves as a reminder of his unwavering dedication to his craft and his ability to consistently deliver music that resonates with fans. As Gucci Mane continues to dominate the hip-hop scene, visuals like these reinforce his legacy as one of Atlanta’s most influential artists.
With The Appeal: Georgia’s Most Wanted still making waves, “What It’s Gonna Be” stands out as a testament to Gucci Mane’s creativity and resilience. The combination of Drumma Boy’s production and Mr. Boomtown’s direction ensures that the track—and its visuals—will remain a staple in Gucci Mane’s discography. Fans and newcomers alike are reminded of why Gucci Mane is a force to be reckoned with in hip-hop.