New Video of the Day: Nicki Minaj – “Your Love”

Nicki Minaj took the game by storm. Over the past three years, she has dominated New York’s mixtape scene. She is the first female rapper to have much mainstream success since Trina in 2008. Back then, Trina had a hit with “Single Again.” Two years later, Nicki Minaj drops her official debut single. Of course, she had “Massive Attack” earlier this year, which did well.

Nicki Minaj is signed to Young Money, as Lil Wayne signed both she and Drake in 2009. Early in 2010, some industry veterans called on Nicki on what have shown to be her breakthrough features. Both Ludacris and Usher turned to Nicki Minaj for features. Ludacris returned to the game in a big way with “My Chick Bad,” featuring Nicki. In addition, Usher got her on his summer anthem, “Lil Freak.”

Nicki Minaj is now proving that she can have success as a lead artist. The single, “Your Love,” has dominated radio so far this summer. Already, the song has done well, especially in her native, NYC, getting radio play on Hot 97 and Power 105.1. In addition, the rest of the world has loved the record. She now returns with the video, starring Michael Jai White. Pink Friday is out now.

Hip Hop Vibe