Most of the new generation of West Coast artists are making their moves without the help of any major labels. What’s happened is that their mixtapes have carried them right into the spotlight of the game. This was definitely the case for Nipsey Hussle with the release of his Crenshaw project.
Even though the project was released as a mixtape that DJ Drama hosted, Nipsey Hussle also included 1,000 hard copies for sale. Each copy was sold and it generated a profit of $100,000 the first day for Nipsey Hussle. A major moment took place when he received $10,000 from Jay-Z, who ordered 100 copies.
Nipsey Hussle has shown the game how to make it as an independent artist and still be successful. Revolt TV caught up with Nipsey Hussle and he broke down the levels of his success in their feature. For eight years, Nipsey Hussle has remained a primarily independent artist.
