Nipsey Hussle’s brother Blacc Sam officially opens The Marathon Burger [VIDEO]
Nipsey Hussle’s brother Blacc Sam opens The Marathon Burger
On March 1, Blacc Sam, the brother of late rapper Nipsey Hussle, took a major step in expanding his brother’s influential Marathon brand with the grand opening of The Marathon Burger in Los Angeles’ Fairfax District. This new venture is a tribute to Nipsey’s entrepreneurial legacy and serves as a beacon of perseverance, community, and commitment—values that the Marathon brand represents.
As Blacc Sam opens the doors to the new restaurant, he reflects on the vision that he and Nipsey once shared: to build something lasting, something that would not only feed people physically but also serve as a symbol of endurance and hard work.
The Marathon Brand: More Than Just a Name
For many fans and supporters of Nipsey Hussle, the Marathon brand has always been about more than just clothing and merchandise. It symbolizes the grind, the hustle, and the long-term dedication to a goal. The phrase The Marathon Continues became a rallying cry for those who believed in perseverance despite the obstacles life throws their way.
Therefore, Blacc Sam is making sure that the Marathon Burger embodies the essence of that message. He describes the brand as one that’s centered around “endurance, staying committed, and working hard toward something.” These principles were at the heart of Nipsey’s journey, and now Blacc Sam is carrying that torch forward with a focus on food and community.
The Vision Behind The Marathon Burger
Opening a restaurant was always part of the plan for Nipsey and Blacc Sam. They knew how to cook, and they understood what it meant to create a brand that felt authentic to their roots. Blacc Sam recalls that they always talked about opening a restaurant together, knowing it would fit perfectly within the scope of the Marathon brand.
“We always said, ‘Man, we need to get a restaurant. We know how to run it,’” Blacc Sam shared. For him, The Marathon Burger is a natural extension of everything they believed in. It’s about creating something of lasting value, just like the Marathon brand.
And that value isn’t just about making money—it’s about giving back to the community. The opening of The Marathon Burger came with a special community-driven offer: free meals for the first 100 people in line, a gesture that Blacc Sam hopes will bring the community together and show appreciation for those who’ve supported the brand over the years.
Elevating the Burger Experience
Of course, at the heart of any great restaurant is great food. Blacc Sam and his team went all out to create a burger that reflects their commitment to quality and excellence. They didn’t just want any burger—they wanted a signature dish that would stand out and provide customers with a premium experience.
The Marathon Burger features top-notch ingredients, with wagyu beef as the star of the show. As Good Day LA’s Bob DeCastro described during a taste test, the wagyu beef is “charred just perfectly” and has “a little bit of a bite” with a slight sweetness that comes from the peppers mixed into the recipe. It’s a true representation of the care and precision that went into crafting the burger.
But that’s not all—the menu also offers a range of other delicious options, including grilled vegetable salads, homemade vegan patties made from all-organic ingredients, and hot wings. The diverse menu caters to a variety of tastes and dietary preferences, ensuring that everyone who walks through the door has something to enjoy.
A Place to Honor Nipsey’s Legacy
Furthermore, Nipsey Hussle’s presence is felt throughout The Marathon Burger, particularly through the restaurant’s decor. A large portrait of Nipsey graces the space, ensuring that his legacy is front and center in the hearts and minds of all who visit.
Blacc Sam recognizes the importance of honoring his brother’s memory. For him, it’s not just about running a successful business—it’s about making sure Nipsey’s message and values live on through everything the Marathon brand does. The restaurant is another chapter in that ongoing legacy.
“It’s an honor to be able to open a Marathon Burger,” Blacc Sam said, reflecting on the emotional significance of the project. “This would align with his vision for the Marathon brand and expanding the brand.”
The Importance of Community
When it comes to Nipsey’s philosophy, community has always been at the forefront. Nipsey was known for his efforts to uplift and support his community, whether through investing in local businesses, mentoring youth, or simply giving back in meaningful ways.
Blacc Sam is continuing this tradition with The Marathon Burger. The restaurant is designed to be a place where people can gather, enjoy great food, and feel a sense of belonging. The focus on community is woven into the fabric of the restaurant’s mission. By offering free meals on opening day and emphasizing the importance of giving back, Blacc Sam is ensuring that the Marathon brand remains rooted in the principles of unity and support.
In addition, Blacc Sam has made it clear that he’s committed to creating more opportunities for people in the community. He sees The Marathon Burger not just as a restaurant, but as a platform for future endeavors that can help elevate others in Los Angeles and beyond.
The Marathon Brand’s Growth and Future
The opening of The Marathon Burger is just the latest step in the brand’s evolution. The Marathon brand, initially known for its clothing line, has always been about perseverance, self-reliance, and defying the odds. Blacc Sam’s entrepreneurial drive is fueling this expansion, and he has plans to take the brand even further in the coming years.
While the Marathon Burger represents a major milestone, it’s likely that this is just the beginning. Blacc Sam’s vision for the future includes expanding the brand’s presence with more locations, perhaps even branching out into new industries and sectors. Just as Nipsey believed in creating businesses that were about more than just profit, Blacc Sam’s mission is to make sure the Marathon brand continues to evolve in ways that will benefit communities and leave a lasting impact.
The opening of The Marathon Burger isn’t just the launch of a new restaurant—it’s a powerful tribute to Nipsey Hussle’s entrepreneurial spirit and dedication to his community. Blacc Sam’s efforts to expand the Marathon brand are grounded in the same values that made Nipsey such an influential figure.
With a focus on quality food, community, and perseverance, The Marathon Burger stands as a testament to what can be achieved when you remain committed to your vision. Blacc Sam’s dedication to honoring his brother’s legacy while building something meaningful and enduring shows that the Marathon truly does continue.
For those who want to experience the legacy of Nipsey Hussle firsthand, The Marathon Burger is not just a place to grab a bite—it’s a space where the spirit of hustle and community lives on.