Pitbull buys FIU stadium changing name to Pitbull Stadium
Pitbull buys FIU stadium changing name to Pitbull Stadium
An international star just added stadium owner to his list of titles. In a groundbreaking move that has the music and sports world buzzing, super star Pitbull makes an incredible power move. Pitbull buys FIU football stadium, changing the name to “Pitbull Stadium”. Securing the naming rights to Florida International University is a historical move, as this is the first time an artist ever held naming rights to a major facility.
The Ultimate Reggaeton Star
Pitbull is an artist that changed the look and sound of reggaeton. His debut 2004 album M.I.A.M.I., delivered a unique blend of latin hip-hop, crunk music and of course reggaeton. That album featured the hit single “Culo”, which was produced by Lil Jon. Further adding to his hit roster he released numerous successful albums, including Planet Pit and Global Warming. Topping the Billboard charts, those albums produced viral singles like “Give Me Everything” and “Feel This Moment”. Other hits like “I know You Want Me (Calle Ocho)” and “Hotel Room Service” both topped the Billboard Hot 100. To date Pitbull has sold over 25 million studio albums and over 100 million singles worldwide.
In addition to his vibrant music, the Grammy-winning artist is a strong advocate for education and community development in South Florida. In 2012 he founded the first SLAM! (Sports Leadership, Arts and Management), tuition-free public charter school in Miami. Furthermore, that school is now nationwide with multiple locations including Las Vegas and Atlanta. Currently, the graduation rate for SLAM! is 96%.
Enhancing the FIU Experience
FIU shared the deal vauled at $1.2 million annually over the next five years, with the public on Tuesday. This partnership is more than just a name change; it’s a fusion of Pitbull’s global brand with FIU’s rising prominence in collegiate sports. Pitbull also has the option to extend the deal for another five years, potentially making this a decade-long collaboration.
The rebranding of the stadium is set to coincide with several enhancements to the game-day experience. Pitbull’s vodka brand will become the preferred beverage at the stadium, and he will receive use of two suites and 20 VIP parking passes for FIU football home games. Furthermore, Pitbull will create an “FIU Anthem”, set to play at all athletic contests, further cementing his influence on the University’s culture.
Additionally, a portion of the tickets for these events will be reserved for FIU students, ensuring that the University community directly benefits from this partnership. FIU’s Athletic Director, Scott Car emphasizes the impact of this deal stating, “This is a historic day for FIU athletics. Pitbull’s financial support is program-changing, but his ability to amplify FIU’s brand will be even more beneficial.”
FIU’s football stadium renaming is more than a marketing move; it’s a symbol of the deep-rooted connection between Pitbull and the Miami community. Nonetheless as FIU continues to grow as a top public research University, this partnership is set to elevate the University. Fans can look forward to an exciting new era of FIU football, filled with energy, music and community spirit.
Pitbull buys FIU stadium changing name to Pitbull Stadium