Hip Hop News
Puma Announces New Nipsey Hussle Collaboration and Plans To Continue Nipsey’s Work In The Community In Los Angeles
By Yuriy Andriyashchuk
Hip-HopVibe.com Staff Writer
Nipsey Hussle’s legacy continues to live on as it’s been almost two months since he was killed in his hometown of Los Angeles. The overwhelming amount of support have been amazing as streams for his Victory Lap album and other projects have gone up tremendously as well as his The Marathon Clothing store totaling over $10 million in sales.
Nipsey had also collaborated with Puma for a long time. He was seen sporting their clothes along with their shoes. Now, a posthumous collab is on the way, per The Blast. Puma executive Adam Petrick was having a public discussion with G-Eazy, who is a brand ambassador as well when the announcement was made. Puma said there is “unfinished business” and want to continue to release the products that the brand and Nipsey had coming together.
“We had a lot of things that were coming, and hopefully a lot of things we will still do with his estate. We’ll work with his family and we’ll support his kids,” Petrick said.
Petrick added that Puma will be participating in charity programs which will continue the work that Nipsey was doing in his native Crenshaw/South Los Angeles neighborhood. Big salute to Puma for helping to keep Nipsey Hussle’s legacy alive and well. Hopefully fans will possibly be able to get Nipsey blue customized sneakers as well. Those would definitely be one of the hottest kicks of the year along with a creative way to honor his memory.
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