By Stranga The Great
Hip Hop Vibe Staff Writer
Every summer, Rick Ross manages to be the biggest story out. Sometimes it’s controversial, but most times, it’s simply about the music. This summer, Rick Ross dropped that infamous date rape line on Rocko’s “U.O.E.N.O.,” which also features Atlanta standout, Future.
Rick Ross’ line became more than a slap on the wrist, the media was determined to make an example out of him. Negative press didn’t stop until Rick Ross lost his endorsement with Reebok. Later in the summer, Rick Ross managed to get that back and he has resumed his promotion for the brand.
The Associated Press talked to Rick Ross earlier today and he addressed the Reebok situation. He spoke on what lessons he learned from being without his endorsements and how the women in his life reacted. Rick Ross also discussed Jay-Z, the man who has helped him throughout his seven-year career.
Read excerpts from the interview below:
AP: What did you learn from your setback with Reebok?
Ross: You live and you learn. I think the most unfortunate thing about the whole situation was just the fact that my lyrics offended some ladies, especially dealing with the topic of[..]. It was interpreted as[..]. I really wanted to make sure that I apologize to any woman that I offended in that way. I just wanted to make that clear. When I make music and I’m talking on records, it’s like I’m painting a picture. In my mind, I’m seeing a film. I apologize.
AP: How did the women close to you feel about the situation?
Ross: They know where I stand as far as women. They know the level of respect I have for women. With my mother being the most beautiful woman in the world, she knows where I’m coming from.
AP: Jay-Z has supported you since he signed you to Def Jam in 2006. How has he helped you through your maturation?
Ross: He’s been a part of pretty much every project I’ve put together as a solo artist. He’s always been there any time I’ve made a call. It’s just an array of things I’ve learned from him outside of music, like handling business and money. …I come from down South where I want the music, bass and the beats that shake the walls. Hov talked to me about performing (and) what live music brings to the table.
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