Rihanna launches maternity line for Savage X Fenty
The Barbados Queen is expanding both her family and her clothing line. Earlier this year Rihanna announced her second pregnancy during the 2023 Super Bowl halftime show. That moment shocked fans everywhere, as Rihanna kept the pregnancy a secret following the birth of her son RZA. Now the mother of two is expanding her business with a new maternity line for Savage X Fenty. The new maternity capsule was announced via the Savage X Fenty Instagram page with a picture of Rihanna wearing one of the pieces.
Dominating both fashion and music, Rihanna is one of the most iconic and successful celebrities in history. Embarking on more than fifteen-years in the industry, the singer, fashion designer and entrepreneur continues to expand. Winning nine Grammy Awards and selling over 250 million records, she’s the second best-selling female music artist of all time. Recently she achieved another milestone by being the first female artist to have 10 songs with 1 billion streams on Spotify. Despite not releasing a new album since her 2016 ANTI release, Rihanna continues to break streaming records.
Aside from her incredible music career, her business mindset is one worthy of praise. Upon launching Savage X Fenty in 2018, the brand is already worth more than 170 million in value. The lingerie brand includes bra’s, underwear, sleepwear and now the new maternity capsule collection. The new line features bra’s with one-hand functionality for easy multi-tasking and full nursing sling with neckline to underarm opening.
Rihanna launches maternity line for Savage X Fenty
