Since 2017, Rihanna has focused solely on her business, as her Fenty brand has become worth billions. For all of the publicity that other brands receive, Rihanna has seen continued growth. The Savage X Fenty brand is still growing.
Rihanna used to drop a new album, every year. From her 2005 debut, until 2012, she dropped some form of new project, every year. In 2008, she re-released A Good Girl Gone Bad, and released the new single, “Take A Bow,” which went to number one.
However, Rihanna doesn’t release music as frequently as she used to. It’s more of a rarity, when Rihanna releases, so fans appreciate it that much more. Fans have been begging for a new album, for years, and Rihanna has gotten to the point where she just taunts the fans. This time, Rihanna told a fan that she may drop new music, but just one single, and this has the internet going crazy.
