Rihanna’s Fenty brand and Puma announce return of partnership

Puma and Rihanna announce new partnership 

Rihanna was a massive trending topic, last month. This was due to making her highly anticipated Super Bowl halftime show performance, in Glendale, AZ. During that concert, that’s when it was revealed that Rihanna is expecting her second child with A$AP Rocky. That was as a result of showing off her baby bump, while on stage.

Rihanna also continues to make major moves outside of the music industry. She’s become a billionaire off of her Fenty Beauty and Savage X Fenty brands, over the past half decade.

Rihanna also previously collaborated with Puma on various footwear, including the Fenty Creeper. After a long hiatus with this collaboration, Puma has confirmed that their partnership with Rih is now back on.

Puma took to their social media feeds in the early hours of Wednesday morning to confirm this big news. Their photo read “She’s back,” as it also included the Puma and Fenty logos. Their caption also read “Coming soon,” which hints at more footwear products with Rih dropping in the very near future.

Check out Puma announcing the return of their partnership with Rihanna and her Fenty brand, below.

Puma and Rihanna announce new partnership