Honestly, New Yorkers should’ve known this summer was going to be a classic when Jay-Z sold his stake in the Brooklyn Nets right in the middle of the playoffs. When Jay-Z makes a move like that, it is clear something bigger is in the works. Roc Nation Sports is potentially much bigger than an ownership stake in the Nets.
Like he did with the record industry a decade ago, Jay-Z went on a signing spree for his sports agency. Geno Smith of the NFL, Kevin Durant of the NBA, and Robinson Cano of the MLB all joined Roc Nation Sports. The first endorsement deal landed under the management agency of Roc Nation took place last night.
Robinson Cano is the Roc Nation Sports client who is in the headlines. Last night, a new deal was reached, brokered by Jay-Z’s Roc Nation Sports, for Robinson Cano with Pepsi, the official beverage of the MLB. The terms of the deal have not yet been revealed.
